social media trust factor When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success.
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Social media is great for making new friends, but it also attracts the creeps.
Things are about to get personal.
Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. This is fun, and beneficial inasmuch as we can get a sense of someone’s professionalism, character, and personality before we ever meet them in person. Via Martin Gysler 
Martin Gysler's curator insight,
March 13, 10:46 AM
I can not agree more with what Kerry said in this excellent post.
Sometimes I wonder why some people think they can make a profit in everything they do. If you only want to do business on social media, it may be worth leaving now, because you will be disappointed. Delete the scoop?
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Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.
In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.
Mature. Eccentric. Probably not what you think it is.
YouTube has its Own Language
Read more: http://bit.ly/Q963MW Via Martin Gysler 
Tico Juliani's comment,
June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Learn how to create a company culture that encourages the use of social media among its employees.
The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.
Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.
Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy.
Read more: http://bit.ly/LHRAo7 Via Martin Gysler 
ratzelster's comment,
June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
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To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg] Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?
Read more: http://bit.ly/JiZe5B Via Martin Gysler Delete the scoop?
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It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.
Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.
Read more: http://bit.ly/KMIeVT Via Martin Gysler Delete the scoop?
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Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your CommunicationsLinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler Delete the scoop?
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Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler Delete the scoop?
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html Via Martin Gysler Delete the scoop?
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One question that seems to me to be very important. What is the best way to do, here are some interesting ideas about it. [note mg]
Dear Lifehacker,
Dear Camera Shy,
Via Martin Gysler
Martin Gysler's comment,
April 3, 2012 6:01 PM
It's my pleasure John and thank you too for the share!
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What if your Twitter conversations could expand to include more people from your online community?
Now you can thanks to embedded tweets, a new feature from Twitter.
Sharing Tweets Outside of Twitter
But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can: Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.
Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]
Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.
Read more: http://bit.ly/xJdwb5 Via Martin Gysler Delete the scoop?
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The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]
Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?
To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.
Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.
Read more: http://heidicohen.com/social-media-friendly-content-marketing/ Via Martin Gysler Delete the scoop?
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You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]
Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.
Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.
Read more: http://www.socialmediaexaminer.com/social-media-community-management/ Via Martin Gysler 
DelaneyKMedia's comment,
February 7, 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
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Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.
Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.
Read more: http://bit.ly/KkfOb7 Via Martin Gysler Delete the scoop?
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler Delete the scoop?
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How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...
I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.
One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.
So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.
Here are my thoughts:
Strategy. Or Not?
Read more: http://bit.ly/JkdIDq Via Martin Gysler Delete the scoop?
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Introduction
If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.
Goals For This Post (Part Two) The beauty of Lists and how they can help you use Twitter more effectively Discuss branding, content tweets, and promo tweets and why you need to understand the difference A note on targeted following
LISTS I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:
1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!
Read more: http://bit.ly/JH9uK8 Via Martin Gysler Delete the scoop?
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This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.
However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.
Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!
Is your content worthy of a share?
Read more: http://bit.ly/HNNTN5 Via Martin Gysler Delete the scoop?
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This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]
Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?
How do you know you’re on the Google List or any other database of blacklisted sites?
Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/ Via Martin Gysler Delete the scoop?
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The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]
Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.
Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.
Keeping Personal and Public Facebook Content Separate...
Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/ Via Martin Gysler Delete the scoop?
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Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.
Got a Facebook Page for your business?
You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”
On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.
But you may have noticed that not every cover image is a home run …
This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.
Read more: http://www.copyblogger.com/timeline-cover-photo/ Via Martin Gysler Delete the scoop?
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Some very interesting ways to improve your business in this year. [note mg]
Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.
Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.
Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/ Via Martin Gysler Delete the scoop?
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Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
1. Collaboration 2. Customer Care 3. Product Research 5. Build Authority 6. Events 7. Product Demos 8. Lead Generation 9. Target Marketing 10. Sell Products
Read more: http://bit.ly/y3xVU7 Via Martin Gysler Delete the scoop?
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Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.
Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ Via Martin Gysler Delete the scoop?
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