social media trust factor When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success.
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The big question that is often asked about social media when it comes to investing money, resources, and time is "what is the return on investment? Via David Blundell 
David Blundell's curator insight,
May 6, 12:23 AM
This question is comes up time and time again but is it actually the right question? . . . Delete the scoop?
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Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company? Via Martin Gysler 
France Lafleur's curator insight,
February 13, 7:07 PM
Le pouvoir attractif des images et Pinterest. 
Joakim Baage, SPOON USA's curator insight,
February 22, 10:29 AM
Make sure images are part of your content marketing mix! 
TalkativeMedia's curator insight,
March 12, 3:31 PM
Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile. Delete the scoop?
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![Four Steps to a Social Media Strategy [Infographic] | SM | Scoop.it](/resources/img/white.gif)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss, Firas Ghunaim 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**sharing
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB] Via janlgordon Delete the scoop?
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This week, I thought I would add a few additional statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network. Click here to read more. Via Guglielmo Cornelli Delete the scoop?
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The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
Read more: http://www.copyblogger.com/creative-social-media/ Via Martin Gysler Delete the scoop?
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![How To Advertise On Pinterest [GUIDE] | SM | Scoop.it](http://img.scoop.it/mwWTjS1IYZzQP4vHVf9IODl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. Via Kelly Lieberman, John van den Brink, Ivo Nový, Alessandro Rea 
Ugo Brusegan's curator insight,
March 12, 7:54 AM
Un infografica sull'advertising in Pinterest, che trovo molto utile per il mercato turistico. 
Mike Ellsworth's curator insight,
March 13, 2:33 PM
A good infographic on how to use Pinterest for advertising. 
Mercor's curator insight,
March 14, 1:05 PM
Rescooped by Ricard Lloria from Winning Digital Strategiesonto Bussines Improvement and Social media Delete the scoop?
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Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.
My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages. Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99 Via Martin Gysler Delete the scoop?
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As an avid social media user you’ve probably jumped straight into Pinterest and quickly discovered that pinning can take up an enormous amount of time. Here is a tool that will save you a lot of time, increase traffic and clicks to your pins . . . Via David Blundell Delete the scoop?
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If you're the CEO of your company , you may think that you haven't time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips from those that do . . . Via David Blundell 
Tom George's comment,
March 20, 2012 9:43 AM
Hi David,
Awesome find. I shared this to LinkedIn, Twitter, Stumbleupon and more. I shared this to Internet Billboards first though see it here http://bit.ly/GCsy8r I can show you how to share your Scoop.it to Internet Billboard you can have a nice curator bio and we all share your curation. Delete the scoop?
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Do Facebook's algorithms drive you nuts? Kick your news feed into shape with Mashable's really handy how-to . . . Via David Blundell Delete the scoop?
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Facebook's announcement on Tuesday was the unveiling of 60 new apps that will function with the site so users share more of their lives . . . Via David Blundell
David Blundell's comment,
January 19, 2012 9:50 AM
@ ABroaderView - thanks for your thanks and I love your Scoop too . . .
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