A "troll" in social media speak is someone who comments or posts things that have NO relevance to the topic at hand. Since this blog and group of authors are here to help establish a new social media culture, the message is simple: STOP TROLLING!
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linkedin profile, linkedin profile summary, linkedin character limits, social brand, social branding Via Noland Hoshino, Alessandro Rea, Diaa Thaher 
David G Boyes's curator insight,
April 9, 4:38 AM
LinkedIn is a key social platform but it can be a little bit confusing for the uninitiated. Those seeking to establish or to maximise their presence on LinkedIn will find this guide usefeul. Delete the scoop?
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![Four Steps to a Social Media Strategy [Infographic] | SM | Scoop.it](http://img.scoop.it/pjZgwY7-2wxsK0_aHLu3xTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss, Firas Ghunaim 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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Get Organized and Be More Effective on LinkedIn Successful communications on LinkedIn can come down to this three-part process. Create a LinkedIn Checklist Create a Communications Calendar Schedule Your CommunicationsLinkedIn Expert Advice: Create a LinkedIn Checklist of Daily Updates and Posts The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist. A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use. Read more: http://bit.ly/I2Konq Via Martin Gysler Delete the scoop?
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Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency Via David Blundell 
David Blundell's comment,
February 8, 2012 4:03 AM
And now with correct spelling too! Many thanks to Tone Agency for a great post . . .
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Facebook could go public this week with $10B in stock and a valuation at $100B. So how did our status updates and vacation photos turn into tech's biggest IPO ever? . . . Via David Blundell Delete the scoop?
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Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.
With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
Step #1: Identify warm prospects Step #2: Establish a conversation with your prospect Step #3: Gain rapport with your prospect Step #4: Develop a social media relationship Just because you are talking to people doesn’t mean you have Step #5: Track the lifetime value of a relationship Via Martin Gysler Delete the scoop?
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To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers. Via David Blundell Delete the scoop?
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LinkedIn is going a bit Facebook-esque with it´s new Company page look. LinkedIn's Company Pages are about to get a design makeover, the social network for professionals announced on its blog today . . . Via David Blundell Delete the scoop?
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Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.
1. Managing Your Profile and Reputation So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.
Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/ Via Martin Gysler Delete the scoop?
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The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
Read more: http://www.copyblogger.com/creative-social-media/ Via Martin Gysler Delete the scoop?
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The following interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and the Boston Globe, is the CEO of RockTech, and author of The Power in a Link: Open Doors, Close Deals and Change the Way you do Business Using LinkedIn (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller to build software tools that help corporations increase productivity through quicker adoption of underutilized technologies. The interview has been edited for clarity. A lot of people see LinkedIn as a recruiting or job hunting network. What are some of the other ways professionals can put LinkedIn to work, once they’ve landed that dream job?
I think one of the key ways to think about it is really a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones... Via Martin Gysler Delete the scoop?
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