Editor's note: Michael Wu is the Principal Scientist of Analytics at Lithium.
Social media is a required avenue for brands to engage their customers.
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Today, I am touching on how to refine your Google search. The guide below will help you and your students refine your Google search to make it more specific and to the point. Enjoy Via Susan Bainbridge Delete the scoop?
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As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and a desire to rank for a handful of keywords.
Decide if you want visitors to see the www or non-www version of your domain. Major companies like Google and Facebook tend to use the former, but it's up to you.Verify ownership of your site in Webmaster Tools. Also sign up for email forwarding, so Google can alert you to potential problems.Perform a background check on your domain. If spammers previously owned your domain, it won't rank well.Include analytics code. Whether you use Google Analytics or another provider, it's good to start collecting data, even if you're not ready to use it.Use strategy in your site design. You'll get different types of visitors—customers, investors, press. Your site should offer an excellent experience to each persona.Define your conversion. Make a relevant conversion possible on every page; don't force users to make extra clicks.Be smart about your copy. Use keywords in your text that people normally use to find information about your product or service.Check on your ranking. Ideally, you'll rank number one for your company name. But also examine how you rank for other terms.Play to authentic strengths. If your CEO likes to tweet, if an engineer is on Google+, or if a salesperson enjoys Facebook—encourage their ongoing activity.
The Po!nt: Go to the source. If you want your startup's website to rank well on Google, why not start with Google's own advice?
Via Tocquigny, Sharifa Al-Barami Delete the scoop?
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Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . . Via David Blundell Delete the scoop?
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There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.
Read more: http://bit.ly/HO3oZ5 Via Martin Gysler Delete the scoop?
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Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . . Via David Blundell Delete the scoop?
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Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . . Via David Blundell Delete the scoop?
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YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . . Delete the scoop?
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Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.
First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.
The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.
Now, I’ve got good news and bad news for you. Via Martin Gysler Delete the scoop?
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I hear a lot of webmasters complain day in and day out about all the changes that Google constantly makes to its algorithm and how they affect our search engine placement.
Let me break it to you: it’s not all about what Google has done and will do to update its algorithm.
It’s about what you SHOULD BE doing.
I am sure we all can agree that Google’s ultimate goal is to help people find the most relevant and highest quality sites in Google’s search results (whether they are any good at it is not the question). They are not putting out all these updates just to mess with you... Via Martin Gysler 
Martin Gysler's comment,
December 7, 2011 2:20 PM
Thanks, I'm glad, that you like it! The RSS plugin works also on wordpress.com? I have tried to install some plugins several months ago but without success... ;-( Yes, I posted it manually to test Billboards.
Tom George's comment,
December 7, 2011 3:01 PM
No worries Martin perhaps I can eventually set us an RSS myself to import your feed, but for now you can always post occasionally when you like curation is very quick, and also feel free to submit any articles you write as a guest post.
Martin Gysler's comment,
December 7, 2011 6:41 PM
OK, thank you Tom. I will do so during the next few weeks and then we can decide how we will proceed. A great day.
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How to get Google Author Verification to show your author photo in Google search. Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
January 23, 4:54 PM
Working on fixing Atlantic BT's blog and can't say enough about my MENCH-Y friend @MarkTraphagen. Mark shares until it hurts and then he shares some more. The link on this post provides a step by step HOW TO on Google Authorship. Delete the scoop?
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Do you lack the trust factor? Are your communities are reluctant to engage with you.10 tips to increase credibility and trust . . . Via David Blundell Delete the scoop?
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Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!
1. Google AdSense Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
Read more: http://bit.ly/LyxGvt Via Martin Gysler Delete the scoop?
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Speaking at SES New York, Google shared the news of the immediate, incremental launch of their new Social Reports.
“The new social reports take into account the total number of conversions that happen to visitors that had touched a social media channel connected with the account.”
Find Out More: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams Via Antonino Militello, Robin Good, David Blundell Delete the scoop?
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Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . . Via David Blundell Delete the scoop?
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Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. Via David Blundell Delete the scoop?
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The world of search has changed dramatically over the past year. Google introduced its Panda update which killed off a lot of websites. Social signals are playing a more important role in your rankings and how fast your website loads is also becoming more important.
What’s going to happen in 2012?
Here are the top 50 experts who will tell you want you need to know! If you are concerned about where your website ranks then you should definitely add these bloggers to your must-read list. Enjoy! Via Martin Gysler Delete the scoop?
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YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . . Delete the scoop?
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