Ask KitchenAid what impact 140 characters can have on your brand. When will brands wake up and take twitter seriously? . . .
Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites! onto SM |
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Facebook Users Arab Countries March 2013, along with some statistics of penetration Delete the scoop?
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Many digital marketers make a common error from the outset when planning their content marketing campaigns. Via David Blundell 
David Blundell's curator insight,
May 24, 5:29 AM
Do you understand what motivates your audience to interact with your social media presence? You need to know . . . Delete the scoop?
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So you have created your Pinterest profile, added a few boards, filled those boards with some pins, have got a few followers and are now wondering how to ratchet up the engagement on your boards, how to grow your followers, pins and repins. Via Kelly Lieberman Delete the scoop?
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A search engine optimizer is only as effective as his or her tools. In order to keep up with this fast paced industry and still produce excellent results, you need to have a toolkit. Delete the scoop?
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Delete the scoop?
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Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives. Via Level343 
Level343's curator insight,
May 20, 8:12 PM
Why Measure?
In order to measure the effectiveness of your social campaigns, it’s critical that youknow your objective. Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?
You’ll want to put a measurable outcome in place along with a timeframe in which to achieve the goal Delete the scoop?
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This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management. Via Lauren Moss Delete the scoop?
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Learn how your B2B brand can develop a social media strategy to rival any B2C company on the block! Delete the scoop?
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This post is a love letter to my fellow community managers, as well as a brass-tacks discussion on the practice of community management – the dark and the light side of it. Via Baochi 
Stephen Dale's curator insight,
May 17, 5:31 AM
A great post from +Maria Ogneva reflecting on the largely misunderstood and much under-appreciated role of the community manager (aka community facilitator). The essential ingredient for any successful community. #CoP #kmers Delete the scoop?
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Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy. (Didnt have a chance to attend #smmw13? Via Rami Kantari Delete the scoop?
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SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals. Via Arabella Santiago, Beth Kanter 
Arabella Santiago's curator insight,
May 24, 1:38 PM
On May 22, 2013, SlideShare’s Kevin Fisher presented “Beef-up Your Lean Content Marketing Efforts with SlideShare” at the Lean Content Meetup in San Francisco. In his presentation, he summarizes “content marketing” and applies Lean Content ideas to the use of SlideShare for B2B Marketing. His example of the tractor brand John Deere publishing content to help farmers become better at farming illustrates how providing knowledgeable and relevant information on a topic of expertise builds brand equity. At Scoop.it, we believe brands that understand the importance of engaging customers through smart content, look smart and gather communities of interests that turn into a loyal base of consumers and evangelists. Once this need to discover, publish and share relevant content is established, the Lean Content method can be applied to producing content pieces in an efficient and effective way through the Build-Measure-Learn cycle heralded by the Lean Startup. Kevin also reviewed the SlideShare platform and showed an impressive audience of professionals. If you are looking to reach such a consumer-base, be sure to find ways to leverage SlideShare. Our team at Scoop.it has found great value in publishing presentations on SlideShare, and we even saw success on SlideShare’s video platform vs. YouTube. We tested this concept by uploading the same video on both platforms -- and the video on SlideShare performed exponentially better. This an application of the Lean methodology of testing and measuring impact. 
Beth Kanter's curator insight,
May 24, 3:38 PM
This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform. Delete the scoop?
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Social media should be all about relationships, but lately, not so much. Here's how businesses can bring back that personal touch. Via Baochi Delete the scoop?
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Recently I've started to wonder why some businesses (including ours) even post to Facebook anymore. No matter how many fans or likes you have, it seems as if Facebook is continually making it harder for pages to get into their fans' News Feeds. Delete the scoop?
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This is the second infographic from our weekly series of infographics on Facebook Page Marketing. Each week, we’ll be publishing a new infographic covering Delete the scoop?
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'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours. The Internet never sleeps. Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another? It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without. ztake a look at “A Day in the Life of the Internet”... Via Lauren Moss, Firas Ghunaim 
Martin (Marty) Smith's curator insight,
May 22, 1:58 PM
Think we are in the middle of a collaborative revoluton or what? 
Taylor Mergele's comment,
May 22, 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Twitter has finally introduced two-factor authentication to more securely protect accounts, the company announced Wednesday. Delete the scoop?
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Today Yahoo unveiled a major update to its photo-sharing service, Flickr, including the addition of full-resolution images, an updated Android application, and 1 terabyte of free storage. ... Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Gladys Pintado, Firas Ghunaim Delete the scoop?
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Authors Bob Garfield and Doug Levy respond to "brand dilemmas" as they struggle with social media in the relationship era. Delete the scoop?
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Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing! Via The Fish Firm 
Michelle Gilstrap's comment,
May 19, 12:05 PM
Always good to have new information to share with your audience
Edwin Van Reijsen's curator insight,
May 24, 4:46 AM
Mooie aanvullingen en feitjes voor een goede preso! Delete the scoop?
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Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. Via David Blundell
David Blundell's curator insight,
May 16, 6:45 AM
If you care about good customer service, make sure you read this . . . Delete the scoop?
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