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Rescooped by Khaled El Ahmad from Social-Business-Marketing onto SM
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A New Social ROI Framework

A New Social ROI Framework | SM | Scoop.it

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


Via maxOz
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | SM | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
Martin Gysler's comment, May 6, 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 7:32 AM
Yes Sigrid, that's it ;-)
Rescooped by Khaled El Ahmad from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
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Create Your Own Information-Based Visual Display with One of these 20+ Tools

Create Your Own Information-Based Visual Display with One of these 20+ Tools | SM | Scoop.it
Two Pens's curator insight, May 13, 1:14 PM

Piktochart is easy to work with and creates a fair Infographic. I still prefer to hire an art director. It's worth the money to have an intelligent designer with you :-)

Eddie Thornton's curator insight, May 13, 3:29 PM

Don't forget to add your perspecitve, your insight as to why this infographic add up to more than just numbers and figures on a chart.

Ness Crouch's curator insight, May 14, 4:09 PM

Another great link to help create infographics. I'd like to get more time to create these for class...

Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | SM | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, Firas Ghunaim
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Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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10 Amazing #SocialMedia Statistics [INFOGRAPHIC]

10 Amazing #SocialMedia Statistics [INFOGRAPHIC] | SM | Scoop.it
Did you know that Twitter is grabbing more new registrations than Facebook, with more than half of its entire userbase compromised of people who have signed up in the last year, compared to just 19 percent for Mark Zuckerberg’s baby?

What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.

 

These, and several other amazing social media statistics, can be found in the infographic on social media statistics...


Via Lauren Moss, TourdeForce, John van den Brink, Gladys Pintado, Firas Ghunaim
LuciaSilva's comment, October 7, 2012 4:35 PM
Great post!
iPhone Developer's comment, October 12, 2012 7:51 AM
That's ow some good job
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | SM | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

 

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

 

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Read more: http://bit.ly/K0s4LL


Via Martin Gysler
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Rescooped by Khaled El Ahmad from "Social Media"
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How To Create An Infographic - With No Discernible Talent Whatsoever

How To Create An Infographic - With No Discernible Talent Whatsoever | SM | Scoop.it
I've spent weeks testing various tools and trying to figure out an easy way for non-Designers to create Infographics. Finally, yesterday I've stumbled upon a cool little app called Pixelmator that was the answer to my prayers.

Via nitsadevore, Informatics, Jose H. Flores
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Rescooped by Khaled El Ahmad from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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5 Reasons We Use Social Media [Infographic]

5 Reasons We Use Social Media [Infographic] | SM | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Gust MEES, ABroaderView
Deborah Spector's curator insight, March 20, 8:15 AM

Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay!

Latisha Poulard's curator insight, March 21, 10:46 PM

You see why if you don't have an online presence then you are part of a dying breed...

Irma Gallardo's curator insight, April 11, 12:19 PM

¿Qué usamos y cuántos lo usamos?

Rescooped by Khaled El Ahmad from DMCS - Don Mouky's Chop Shop
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What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog

What is the Big Question in Social Media Marketing Everyone is Afraid to Ask? | Jeffbullas's Blog | SM | Scoop.it
The big question that is often asked about social media when it comes to investing money, resources and time is what is the return on investment?

Via geoffrey sharp, Ramzi Mouakassa
geoffrey sharp's curator insight, March 1, 6:29 PM

#socialmedia #ROI

Rescooped by Khaled El Ahmad from visual data
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All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | SM | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.

 

Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.

 

Additional topics covered include:

The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & Editing
Via Lauren Moss
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Rescooped by Khaled El Ahmad from Social media kitbag
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easel.ly - info graphics

easel.ly - info graphics | SM | Scoop.it

From the site: "Drag and Drop pre-designed themes and vector assets onto your canvas for easy creation and customization of rich infographics."


Via helpingmedia
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Rescooped by Khaled El Ahmad from Presentation Tools
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Infographics: Who Are They and Why Are They So Important? [Presentation]

Robin Good: If you consider, like I do, "infographics" as visual presentation tools, I strongly suggest you to browse through this excellent slideshow by Robin Richards, which provides an overview of why infographics are important, gives a glimpse of their history, application and creation and gives a good insight on what makes them truly effective. 

The secret key is in "using data" to tell a story, and NOT to paint a colorful poster of cute statistical charts.

Great examples and tips are all included.

 

Recommended. 9/10

 

Original presentation: http://www.slideshare.net/ripetungi/why-are-infographics-important 

 


Via XPLAIN, Robin Good
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