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Rescooped by Khaled El Ahmad from Social-Business-Marketing onto SM
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A New Social ROI Framework

A New Social ROI Framework | SM | Scoop.it

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


Via maxOz
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Rescooped by Khaled El Ahmad from Content Curation World
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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | SM | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

 


Via Robin Good
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken