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A New Social ROI Framework

A New Social ROI Framework | SM | Scoop.it
From blogs.awarenessnetworks.com - October 8, 2012 12:48 AM

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


Via maxOz
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Rescooped by Khaled El Ahmad from Media & Technology in the Middle East
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Mobile Wallet Market - New Market Research Report Published by Transparency Market Research

Mobile Wallet Market - New Market Research Report Published by Transparency Market Research | SM | Scoop.it
From www.ourmidland.com - April 14, 12:26 AM
According to a new market report published by Transparency Market Research "Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018," the global mobile wallet market is expected to reach USD 1,602.4 billion by...

Via Damian Radcliffe
Damian Radcliffe's curator insight, April 13, 12:21 PM

EMEA (Europe, the Middle East and Africa) is expected to be the largest market for the mobile wallet industry in 2018.
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad? #Infographic | SM | Scoop.it
From www.roimedia.co.za - May 2, 2012 12:12 AM
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


Via maxOz, janlgordon
janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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Rescooped by Khaled El Ahmad from BUSINESS and more
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | SM | Scoop.it
From www.quicksprout.com - May 11, 2012 12:12 AM

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


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Rescooped by Khaled El Ahmad from Social Media Marketing Strategies
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Mobile Marketing: How Mobile Changes Marketing

From www.youtube.com - December 5, 2011 12:53 AM
Video Clip of how mobile changes our marketing from Keynote Speech in February 2011 given by Christina "CK" Kerley.

 

Truly transformative seems to be one of her favorite word. She's good and worth watching!


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