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A New Social ROI Framework

A New Social ROI Framework | SM | Scoop.it
From blogs.awarenessnetworks.com - October 8, 2012 12:48 AM

Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.

 

To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:

– Overall social marketing contributions to the business over time [usually measured year-over year]

– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]

For more about the new social ROI framework, download Awareness' new Report:

A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq

 

By Mike Lewis. http://bit.ly/Oh0T3q

Source. http://bit.ly/QK8yWs


Via maxOz
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How Millionaires Approach Social Media

How Millionaires Approach Social Media | SM | Scoop.it
From www.problogger.net - January 20, 2012 3:06 AM

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


Via Martin Gysler
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