Marketers need to quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back.
To address Social ROI, Awareness developed a new framework for measuring social marketing value, believing that social marketing value has two sides:
– Overall social marketing contributions to the business over time [usually measured year-over year]
– Specific social marketing contributions to customer engagement and sales [usually campaign-based and short-term]
For more about the new social ROI framework, download Awareness' new Report:
A New Social ROI Framework-The State Of Social Media Marketing Industry. http://bit.ly/VCUXoq
By Mike Lewis. http://bit.ly/Oh0T3q