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New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE

New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE | SM | Scoop.it
Take a look at examples of the new LinkedIn Company Page design, and learn how to set up your own.
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Your “How-To” Post Will Fail If You Don’t Use These Techniques

Your “How-To” Post Will Fail If You Don’t Use These Techniques | SM | Scoop.it

Gone are the days when you could write a simple “how-to” blog post and rank in the top search results. Why is that? Two very good reasons.

 

First, all of the general and highly-competitive posts like “how-to blog” or “how-to find a roommate” are already written.

 

The other reason is Google Panda. Remember Google’s update this past year that took down a lot of the content farms? That algorithm was designed to penalize short and shallow articles and reward high-quality content.

 

Now, I’ve got good news and bad news for you.


Via Martin Gysler
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