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The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today

The 5 Types of Facebook Fans (and How to Keep Them) | Social Media Today | SM | Scoop.it

One of the things that's kept Steph Parker busy during her community management days was attempting to profile the various types of Facebook fans. She shares her work with you . . .


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The Evolution of Content Generation

The Evolution of Content Generation | SM | Scoop.it
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The Evolution of Content Generation by http://youtube.com/ishra7 @ishra7 & http://twitter.com/shusmo @Shusmo

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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | SM | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, November 10, 2013 4:23 AM

Building a Facebook presence?... be sure you take note of these tips that most people screw up!

Kimberly Castleberry's curator insight, November 10, 2013 4:23 AM

Building a Facebook presence?... be sure you take note of these tips that most people screw up!

Richard Braggs's curator insight, April 12, 3:52 AM

SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. Thanks for this effective tactics.


http://facebookpvastore.codename-like.com

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Engaging Content Ideas | Social Media Today

Engaging Content Ideas | Social Media Today | SM | Scoop.it
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.

Via Beth Kanter
Khaled El Ahmad's insight:

I share Three types of content: Brand, Sector & Shareables
And here are some good examples of Shareables: 

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Beth Kanter's curator insight, April 10, 7:52 PM

This is a very useful tip sheet to have for a brainstorming session for content strategy.


Facebook

Vintage Photos

Trending Picks

Quotes

Fill in the Blanks
Polls


PInterest

Inspiration Boards

Staff Photos

Event Photos

Holiday Theme Boards

Infographics


Twitter

Stats

Questions

Quotes

Articles

Tips and Tricks
Event Hashtags 


LinkedIn

Detailed Content
Ask Questions in Groups

E-Books


Instagram 

Employee Photos

Behind the Scenes

Products

Videos

Louise Robinson-Lay's curator insight, April 10, 10:44 PM

a handy guide to what to post where. 

Florian Eisele's curator insight, April 17, 5:02 PM

Great list of ideas for finding content for social media

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Social media in numbers (April 2014)

Social media in numbers (April 2014) | SM | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.

Via Cendrine Marrouat - www.socialmediaslant.com, massimo facchinetti
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 11, 7:46 PM


Some surprising stats this month (to say the least)...

Nicoletta Gay's curator insight, April 12, 6:25 AM

Statistiche social aggiornate ad aprile 2014

Pawan Webworld's curator insight, April 12, 8:24 AM

Expert Web World is a professional website design company based in Panchkula near Chandigarh, India. We are not an ordinary website design company. We can offer you a full bespoke package from initial concept and design of your website to finalising, publishing and hosting your website on the internet.

We specialise in website design, development, logo design , Search Engine Optimization , domain name registration and web hosting. Everything you need for a one stop shop. We have built ecommerce websites, Wordpress implementation, unlimited website pages, CMS ( Content Management System) websites just take a look at our portfolio.

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | SM | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 12:40 AM

Apprtizing content

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3 secrets why some brands still reach 82% of their Facebook fans

3 secrets why some brands still reach 82% of their Facebook fans | SM | Scoop.it

As you might have heard already, Facebook organic reach is going down. Some argues that it will soon be close to zero and that paid visibility will be the only option in a near future.
While reach is definitely declining some Pages do a lot better.
But to what extent? Here are our surprising results and some practical solutions used by these performers to maintain their posts' reach.

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The Complete A to Z Guide to Personal Branding [Infographic]

The Complete A to Z Guide to Personal Branding [Infographic] | SM | Scoop.it

If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value.

 

...To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to Z Guide to Personal Branding" (see the infographic) — to help people and companies dive into the wonderful world of personal branding....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 7, 3:34 AM

Great guide and infographic about personal branding.

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5 Facebook Page Tools to Improve Your Page Management |

5 Facebook Page Tools to Improve Your Page Management | | SM | Scoop.it
Use these Facebook Page tools, Swayy, Canva, ShortStack, HyperAlerts and Tagboard, to help you manage your Facebook Page more effectively.
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35 Examples of #SocialMedia Fails - Search Engine Journal

35 Examples of #SocialMedia Fails - Search Engine Journal | SM | Scoop.it

We talk a lot about social media around here. And there’s good reason for that. We want to provide useful information that can enhance your experience on e


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Lee Werrell's curator insight, April 6, 7:31 AM

Social Media is a window to the world, almost as close as you can get to real time AND real people. If you don't want't to hear the truth .... Have you heard of anything worse than these howlers????

Bill Hurley's curator insight, April 6, 10:13 AM

We can always learn from other's mistakes, and this blog provides a lot of learning opportunities.

Nine0Media's curator insight, April 7, 7:05 PM

#SocialMediaTools

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You should know these - A List of Useful Educational Websites

You should know these - A List of Useful Educational Websites | SM | Scoop.it
Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.

Via Susan Bainbridge, Rui Guimarães Lima, massimo facchinetti
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Martyn Cooper's curator insight, April 8, 12:03 AM

Useful educational resources:

Joseph Palumbo, MBA,'s curator insight, April 8, 10:14 PM

Some great sites to further your education, exercise your brain.

Teresa De Santos's curator insight, April 10, 1:09 PM

En los listados siempre se encuentra algo nuevo

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Social Media Strategy for 2014

Social Media Strategy for 2014 | SM | Scoop.it
Social Media is the Heart of Marketing. It is the wonderful platform to reach to your targeted Audience. Social Media is the must do Activity in Marketing.

Via Abdul Torah
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Abdul Torah's curator insight, April 5, 7:27 AM

Social Media Strategy for 2014

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Social Media Marketing World: 17 Super Tools to Optimize Social Media

Social Media Marketing World: 17 Super Tools to Optimize Social Media | SM | Scoop.it
Here is a recent presentation from Social Media Marketing World which included 17 super tools for optimizing social media performance.
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19 Important Steps to Manage Social Media Crisis - Digital Boom

19 Important Steps to Manage Social Media Crisis - Digital Boom | SM | Scoop.it
How to manage social media crisis based on a ground experience? Let's first define what is a “Social Media Crisis“.
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How to Create Successful Facebook News Feed Ads |

How to Create Successful Facebook News Feed Ads | | SM | Scoop.it
Follow 10 easy steps to create effective Facebook news feed ads with the Power Editor and get more benefits from using Facebook ads.
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New Research, Comparing Social Network Trends for 2014

New Research, Comparing Social Network Trends for 2014 | SM | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
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24 Social Media Tools To Boost Your Marketing Performance #SMMW14

24 Social Media Tools To Boost Your Marketing Performance #SMMW14 | SM | Scoop.it
Discover social media marketing tools that can help you source great content, identify influencers and better measure ROI.
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Small Businesses: Why You Should Focus on Your Visual Content

Small Businesses: Why You Should Focus on Your Visual Content | SM | Scoop.it

Editor’s note: This is a contributed post by Payman Taei, founder of HindSite Interactive, an award-winning web design and development company that creates custom web and mobile sites and applications for businesses and organizations. You’ve been working hard and churning out long-ish blog posts and articles along with a few ... Continue reading »


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How to Promote Your Content With Social Media | Social Media Examiner

How to Promote Your Content With Social Media | Social Media Examiner | SM | Scoop.it
Use this social media plan to promote your content and blog posts successfully across your social media profiles.
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Say Goodbye to Corny Stock Images | Social Media Today

Say Goodbye to Corny Stock Images | Social Media Today | SM | Scoop.it

If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s  a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.


Via Jeff Domansky
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Jeff Domansky's curator insight, April 7, 2:22 AM
Get the picture? You may now with these great sources for visuals and stock photos.
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People's Guide to Small Business Social Media Mastery | Steamfeed

People's Guide to Small Business Social Media Mastery | Steamfeed | SM | Scoop.it

A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.


While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales


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Paula Wyman Howell's curator insight, April 8, 9:38 AM

Good to know.

 

M. Philip Oliver's curator insight, April 8, 4:38 PM

Thanks to Jeff and Malek for this focus

Beri Creative's curator insight, April 10, 8:45 AM

We always get asked this question - so here you go! :)

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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | SM | Scoop.it
Our pals at mycleveragency have put together a terrific infographic, that breaks down how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.
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How to Unleash the Power of Employee Advocacy

How to Unleash the Power of Employee Advocacy | SM | Scoop.it

Every one of your people can become an advocate for your organization and your brand – an employee advocate.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 5, 2:41 PM

Excellent point made by Mike Bailey that reminds me of an argument also made by Marketo here. And exactly the trend we see happening with more and more of our enterprise clients at Scoop.it: while a lot of companies are still in a command-and-control mode with small marketing teams in charge of every aspect of outbound communication, we see a growing number of organizations realize they need to leverage their employees - and their employees social network - so that their communication becomes much more effective.


As the graph above explains, an employee sharing content to their networks has up to 20x more impact than when the brand does it (when you normalize their number of followers/friends).


Content curation plays a key role here: you not only need to create relevant and engaging content hubs for employees but they need to be easy for them to curate, share and publish from. As often, adoption is key and you need systems where employees can easily take ownership through a rewarding experience which seems to be what's driving more and more demand to use Scoop.it internally within the enterprise

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10 Qualities of the Best Content Marketing Managers Today

10 Qualities of the Best Content Marketing Managers Today | SM | Scoop.it

Are you looking to hire a content marketing manager for your company? If so, this article discusses 10 must-have qualities to look for…

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DocumentedStrategy_Final1.pdf

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How to Use Pinterest Analytics to Find Fans & Influencers - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

How to Use Pinterest Analytics to Find Fans & Influencers - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | SM | Scoop.it

Connecting with your top fans and largest Pinterest influencers is easier than ever with PinLeague's Pinterest Analytics Suite.

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Content Shock - What 24 Content Marketing Experts Think - Heidi Cohen

Content Shock - What 24 Content Marketing Experts Think - Heidi Cohen | SM | Scoop.it

Is content shock real? Mark Schaefer defined the term. Here is what 23 content marketing experts think about content shock.

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