Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.
Via Susan Bainbridge, Jose H. Flores
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Rescooped by Khaled El Ahmad from "Social Media" onto SM |
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Via Susan Bainbridge, Jose H. Flores
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![Five Types of Social Media Influencers [graphic matrix] | SM | Scoop.it](http://img.scoop.it/dfpQy-zDIeohdAk6EJjDCTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: Via Ken Morrison, Martin (Marty) Smith, roberto toppi, Alessandro Rea 
Liza Loop's curator insight,
January 23, 9:16 PM
This looks like a good model for future oriented teaching roles. 
Vicky Wason's comment, January 24, 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight,
January 28, 8:30 AM
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. Delete the scoop?
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