Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.
Via Susan Bainbridge, Jose H. Flores
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Rescooped by Khaled El Ahmad from "Social Media" onto SM |
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Via Susan Bainbridge, Jose H. Flores
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Social media has had a huge impact on every industry and travel is not excluded. The role of social media now plays a key part in the consumers travel experience; from how they research and book their holiday, on-going engagement while they're travelling to post review.
The Travel and Tourism Industry depends heavily on word-of-mouth and the spread of opinions-social networks provide the perfect platform to do this.
Social networking is one of the most powerful forces driving Travel Planning today (PhocusWright), failure to adopt could be fatal.
Via Maria Cristina Terenzio Delete the scoop?
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