Social media campaigns are big business. In fact, social research company Hubspot estimates that some US$3.08-billion was spent just on advertising on social networking sites in 2011.
Via Susan Bainbridge, Jose H. Flores
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Rescooped by Khaled El Ahmad from "Social Media" onto SM |
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Via Susan Bainbridge, Jose H. Flores
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The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales. The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.
As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward. Via Martin Gysler 
Martin Gysler's comment,
April 19, 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment,
April 19, 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment,
April 19, 11:01 AM
Great David, I look forward to your feedback at the end of the course.
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As a website owner, you've probably heard over and over again how important it is to build a community on your website. And while it? Via Manuel Thomas Delete the scoop?
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What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.
Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them... Via Martin Gysler Delete the scoop?
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![The Formula Behind Facebook Engagement [infographic] | SM | Scoop.it](http://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, Firas Ghunaim Delete the scoop?
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![Why Should You Advertise on Facebook? [INFOGRAPHIC] | SM | Scoop.it](http://img.scoop.it/0LjUZAYQ4h15A_eC21QvZzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures: Via Firas Ghunaim Delete the scoop?
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What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.
Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them... Via Martin Gysler Delete the scoop?
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