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Rescooped by Khaled El Ahmad from All in one - Social Media ROI onto SM |
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On the whole, UK councils are doing a nice job of using social media - possibly we caught on early because we're used to making the most of tools that don't cost much. 'Fair play ' as we say here in Wales, we're doing getting better at engaging.
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Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.
With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
Step #1: Identify warm prospects Step #2: Establish a conversation with your prospect Step #3: Gain rapport with your prospect Step #4: Develop a social media relationship Just because you are talking to people doesn’t mean you have Step #5: Track the lifetime value of a relationship Via Martin Gysler Delete the scoop?
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