Franchisors should approach social media with the same level of attention and definition as other marketing strategies . . .
Via David Blundell
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Updated
May 18
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Dec 3, 2011
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Rescooped by Khaled El Ahmad from Social Media Bites! onto SM |
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![Four Steps to a Social Media Strategy [Infographic] | SM | Scoop.it](http://img.scoop.it/pjZgwY7-2wxsK0_aHLu3xTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss, Firas Ghunaim 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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