Before starting into something new, it is always useful to think where you want to go and how ... this is no different in social media. This article will give you the information necessary to properly do so. [note mg]
So you’re thinking about jumping into social media.
You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn.
But have you really thought it through? Have you laid out the groundwork, reasons, measurement and more before you make the leap? Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers?
Whatever your train of thought, here are some things you might want to run through first before jumping in.
Why Are You Doing This?
Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media?
Via Martin Gysler