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6 Tips On How to Respond to Negative Feedback on Social Media

OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .


Via David Blundell
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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | SM | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 


Via Martin Gysler
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