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I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns.
This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.
Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.
12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+
Here's what caught my attention:
**81% of US respondents indicated posts from their friends directly influenced their purchase decision
**80% of respondents “tried new things based on friends’ suggestions.”
**78% of respondents said the posts by companies they follow on social media impact their purchases.
**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.
Are Brands finally "getting it" when it comes to social media?
**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.
**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases
Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond"
See full article here: [http://onforb.es/KQTqAR]
Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.
In summary:42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
By Pawan Deshpande, CEO, HiveFire. "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".
Here's what they found and found:
**82 percent are incorporating content curation
Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)
**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.
For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:
which curation methods drive the highest engagement rates and identified some interesting trends.
Here are a few things they found:
Original Content vs. Third-Party Content
On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.
**Additionally, on sites where there is a mix of original and third-party content
**original content receives approximately 17 percent more click-thru activity
**Curated sites that have between 16-30 percent original generate the most pageviews.
Capturing Reader Attention
Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.
**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without.
Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/HWl5DO]