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Rescooped by Khaled El Ahmad from Google Plus and Social SEO
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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | SM | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.

Via Neil Ferree
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Neil Ferree's curator insight, June 22, 2014 11:14 AM

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.


They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.


First let’s look at the rules.


Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.


In fact, Google+’s Contests and Promotions Policy clearly states:


“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”


For many people, that’s a show-stopper right there.


The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:


“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”


How to Manage Your Social Media Presence

Rescooped by Khaled El Ahmad from Social Media Bites!
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Social Media Influencers: What Marketers Must Know | Heidi Cohen

Social Media Influencers: What Marketers Must Know | Heidi Cohen | SM | Scoop.it
To better understand the role of influencers on social media and the marketplace in general, Technorati Media gathered input from over 6,000 influencers for their 2013 Digital Influence Report. Here are their top five findings regarding influencers.

Via David Blundell
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | SM | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.

Via David Blundell
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David Blundell's curator insight, May 24, 2013 5:29 AM

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .

Rescooped by Khaled El Ahmad from Social Media Bites!
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6 Tips On How to Respond to Negative Feedback on Social Media

OH NO! There's a negative post lurking on your social media account and you got to act. Do you make like an ostrich and put your head in the sand or go for an early coffee break and hope it will go away? Here's some very sensible tips from AskAaron on the right way to go about it . . .


Via David Blundell
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