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By Pawan Deshpande, CEO, HiveFire. "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".
Here's what they found and found:
**82 percent are incorporating content curation
Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)
**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.
For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:
which curation methods drive the highest engagement rates and identified some interesting trends.
Here are a few things they found:
Original Content vs. Third-Party Content
On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.
**Additionally, on sites where there is a mix of original and third-party content
**original content receives approximately 17 percent more click-thru activity
**Curated sites that have between 16-30 percent original generate the most pageviews.
Capturing Reader Attention
Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.
**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without.
Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/HWl5DO]
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.
Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:
Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
Via Lauren Moss, Firas Ghunaim