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Rescooped by Khaled El Ahmad from Measuring the Networked Nonprofit
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | SM | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Measuring Social Media for Customer Retention

04 Measuring Social Media for Customer Retention

By: Nichole Kelly

- Social Media Measurement CoachIn Partnership with HootSuite

- Social Media Dashboard (Measuring Social Media for Customer Retention @AliBrown


Via AnnaGenis
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | SM | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!