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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | SM | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | SM | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SM | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]

 

Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?

 

To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.

 

Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.

 

Read more: http://heidicohen.com/social-media-friendly-content-marketing/


Via Martin Gysler
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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150+ Content Marketing & Social Media Predictions for 2012

150+ Content Marketing & Social Media Predictions for 2012 | SM | Scoop.it

Let the predictions begin.

 

We had about 50 predictions for 2009. 2010 and 2011 brought hundreds more.

 

This year’s content marketing and social media predictions contain more than 150 predictions from over 75 of the leading marketing experts (a big thanks to all our contributors).

 

Here were some of the main themes of last year’s predictions:

 

Facebook will take over the world in 2011, apparently becoming an added appendage to most humans on the face of the planet. (PREDICTION = 80% correct.)...


Via Martin Gysler
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Rescooped by Khaled El Ahmad from New Digital Media
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | SM | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach

 

Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.

 

What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


Via janlgordon, Matmi
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | SM | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".

 

Here's what they found and found:

 

**82 percent are incorporating content curation

 

Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)

 

**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.

 

For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:

 

which curation methods drive the highest engagement rates and identified some interesting trends.

 

Here are a few things they found:

 

Original Content vs. Third-Party Content

 

On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.

 

**Additionally, on sites where there is a mix of original and third-party content

 

**original content receives approximately 17 percent more click-thru activity 

 

**Curated sites that have between 16-30 percent original generate the most pageviews.

 

Capturing Reader Attention

 

Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.

 

**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 

 

Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/HWl5DO]


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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SM | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


Via Martin Gysler
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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin