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Rescooped by Khaled El Ahmad from visualizing social media
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | SM | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2:54 AM

#noteworthy

Rescooped by Khaled El Ahmad from SocialMedia Source
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Social media and brand reaction: The McDonald's Twitter debacle

Social media and brand reaction: The McDonald's Twitter debacle | SM | Scoop.it

McDonald's Twitter recent campaign went awry, but there is a lesson to be learned from #McDStories.


Via Manuel Thomas
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Rescooped by Khaled El Ahmad from Social Media Bites!
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Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | SM | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.

Via David Blundell
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David Blundell's curator insight, May 24, 2013 5:29 AM

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .