Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.
With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.
Step #1: Identify warm prospects
Step #2: Establish a conversation with your prospect
Step #3: Gain rapport with your prospect
Step #4: Develop a social media relationship
Just because you are talking to people doesn’t mean you have
Step #5: Track the lifetime value of a relationship
Via Martin Gysler