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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | SM | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
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Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | SM | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


Via Martin Gysler
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Mobile Marketing: How Mobile Changes Marketing

Video Clip of how mobile changes our marketing from Keynote Speech in February 2011 given by Christina "CK" Kerley.

 

Truly transformative seems to be one of her favorite word. She's good and worth watching!


Via Level343
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Mobile Wallet Market - New Market Research Report Published by Transparency Market Research

Mobile Wallet Market - New Market Research Report Published by Transparency Market Research | SM | Scoop.it
According to a new market report published by Transparency Market Research "Mobile Wallet Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018," the global mobile wallet market is expected to reach USD 1,602.4 billion by...

Via Damian Radcliffe
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Damian Radcliffe's curator insight, April 13, 2013 12:21 PM

EMEA (Europe, the Middle East and Africa) is expected to be the largest market for the mobile wallet industry in 2018.

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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | SM | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


Via maxOz, janlgordon
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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!