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Rescooped by Khaled El Ahmad from Soup for thought
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Storytelling Tips When Speaking To The Same Crowd Again And Again And Again

Storytelling Tips When Speaking To The Same Crowd Again And Again And Again | SM | Scoop.it
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]

Via Karen Dietz, Os Ishmael, malek
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Karen Dietz's curator insight, October 8, 2014 6:03 PM

Article Link: 

http://www.forbes.com/sites/nickmorgan/2014/10/07/whats-the-toughest-speaking-challenge-of-all/ 


Here's another fabulous article from Nick Morgan who writes about sharing stories to the same group over time. Think of your employees. Or the different market/customer segments you address.


Storytelling again and again and again to the same group is tough stuff. How do you do that and not be boring?


Morgan comes up with 9 ways to not get into a rut while continuing to enchant your audience(es). Gotta love that!


Keep this list hand -- especially if you are a leader or content marketer. And guaranteed, these 9 tips are a lot of fun to do. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 9, 2014 7:28 PM

Public speaking phobia: how to preach?  

Rescooped by Khaled El Ahmad from Just Story It! Biz Storytelling
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

Rescooped by Khaled El Ahmad from Ideas for entrepreneurs
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Solving Blogging for Startups

Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation by @Arabella DeLucco shows how to solve that.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, October 30, 2013 6:33 PM

Startups need to blog, say a lot of people including entrepreneur/VC/blogger Mark Suster in this great piece. But what most entrepreneurs struggle with is how to really make it happen in spite of all the things they already have to do. This was this precise frustration that made us want to start Scoop.it as a way to help many people become media publishers and particularly entrepreneurs.

Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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Is Content the New Currency?

Is Content the New Currency? | SM | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon, Gladys Pintado, Firas Ghunaim
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | SM | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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How to Make Your Facebook Contests Stand Out

How to Make Your Facebook Contests Stand Out | SM | Scoop.it

Do you run contests on Facebook?

Would you like to make your next Facebook contest stand out?

This article will give you 4 ideas to improve your next Facebook contest.

Why Facebook Contests?

Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.


Via Martin Gysler
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BusinessBoots's curator insight, March 13, 2013 5:29 PM

Really useful.  Fabulous ideas!

BusinessBoots's comment, March 13, 2013 5:30 PM
A really great post. I'll come back with thoughts having tried it.
Martin Gysler's comment, March 14, 2013 4:49 AM
Great, I'm glad you like it and stay tuned ;-)
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | SM | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.


Via Martin Gysler
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Martin Gysler's curator insight, January 18, 2013 9:04 AM

Yes, to be a good tweeter, it’s an art.


A lot of good ideas and insight, how you can become one.

Emily's curator insight, February 6, 2013 11:39 AM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | SM | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


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Rescooped by Khaled El Ahmad from Internet Marketing Strategy 2.0
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How To Get 10k Twitter Followers in Less Than 90 Days

How To Get 10k Twitter Followers in Less Than 90 Days | SM | Scoop.it

Robin Good: Matthew Fields has published a really good guide on SocialMediaChimps for anyone who wants to get serious in using Twitter for reputation-building and marketing purposes.

 

In the illustrated article he showcases four key concepts and many small tips and tools that helped his own account (the SocialMediaChimps one) get more than 10k followers in less than 90 days.

 

Useful. 8/10

 

Full article: http://socialmediachimps.com/2012/get-followers-on-twitter/ ;


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Rescooped by Khaled El Ahmad from Social Media Bites!
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6 Tips to Improve Your Facebook Advertising Results

6 Tips to Improve Your Facebook Advertising Results | SM | Scoop.it

After yesterday's Facebook campaigns Scoop, here are 6 great tips to help you increase your return on Facebook Ads . . .


Via David Blundell
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Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SM | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


Via Martin Gysler
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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
Rescooped by Khaled El Ahmad from All in one - Social Media ROI
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Everything You Need to Measure Twitter Marketing ROI

Everything You Need to Measure Twitter Marketing ROI | SM | Scoop.it
Learn how to measure the ROI of your Twitter marketing efforts.

Via AnnaGenis
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Rescooped by Khaled El Ahmad from digital marketing strategy
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Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog

Follow the Top Social Media Influencers of 2014 | Marketing Technology Blog | SM | Scoop.it

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).

 

The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:

Educators – provide help and insight

Coaches – engage and assist (you’ll find me here!)

Entertainers – engage and inspire

Charismatics – provide insight and inspiration...


Via Jeff Domansky, Os Ishmael, malek
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Jeff Domansky's curator insight, September 4, 2014 10:58 AM

Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog

Rescooped by Khaled El Ahmad from visualizing social media
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5 Ways to Know if Your Branded Content Idea Is Good [infographic]

5 Ways to Know if Your Branded Content Idea Is Good [infographic] | SM | Scoop.it

When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.


Via Lauren Moss
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massimo scalzo's curator insight, June 15, 2014 11:45 AM

Have a look at these 5 ways to understand if your branded content is effective !

Arnaud d'Haen's curator insight, June 19, 2014 2:54 AM

#noteworthy

Rescooped by Khaled El Ahmad from Startup Revolution
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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | SM | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


Via Martin (Marty) Smith
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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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Responsive Email Marketing An Ecom MUST In A Mobile World [Tips]

Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve

Via paulo oliveira, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 21, 2013 9:42 AM

Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC. 

Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off. 

 

Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.

Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones. 

All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list. 

Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU. 

Email Marketing In Mobile World Tips
* Subject Line is beyond important.

* Create responsive email (email must look great on all devices).  

* Use PERSONAS and SEGMENTS together.

* Tell STORIES over TIME.

* Curate User Generated Content INTO your email marketing.

* Count and trend unopens as a NO.

* Create & Trend new KPIs such as $ / sent, $ / opens.

* Keep emails OFF your website (dupe content and hurt heuristics).

 

This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.

 

Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion. 

Martin (Marty) Smith's comment, April 21, 2013 4:57 PM
Thanks for the Scoop Massimo. Marty
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | SM | Scoop.it

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  

 

As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.


Via Martin Gysler
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Martin Gysler's comment, April 19, 2013 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment, April 19, 2013 11:01 AM
Great David, I look forward to your feedback at the end of the course.
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | SM | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
Rescooped by Khaled El Ahmad from BUSINESS and more
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101 Sure-Fire Ways to Make People Hate Your Marketing

101 Sure-Fire Ways to Make People Hate Your Marketing | SM | Scoop.it

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love, that is.

 

But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

 

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Because love is all you need ... and probably some leads.

 

Warning: Sarcasm and snark abound.


Via Martin Gysler
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Martin Gysler's curator insight, February 11, 2013 3:50 PM

I think after reading this post, you no longer have the right to apologize if you do not do the good things with your marketing.

Rescooped by Khaled El Ahmad from DV8 Digital Marketing Tips and Insight
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | SM | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, Firas Ghunaim
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Rescooped by Khaled El Ahmad from Curation, Social Business and Beyond
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | SM | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | SM | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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The Beginner’s Guide to Mobile App Marketing

The Beginner’s Guide to Mobile App Marketing | SM | Scoop.it

Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult.

 

The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels.

 

Here’s the complete guide to app marketing that every app owner needs to follow.

 

Before Launch

 

Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app:

 

Read more: http://bit.ly/JkeEHT


Via Martin Gysler
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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SM | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn


Via Martin Gysler
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