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Promoting yourself in the digital age

Promoting yourself in the digital age | SM | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
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chris tobin's comment, April 26, 2013 2:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 2:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 9:40 AM

Promoting yourself in the digital age

#Personal Branding

#Social Media

Rescooped by Khaled El Ahmad from BUSINESS and more
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100 of the Most Inspiring Business Videos on YouTube

100 of the Most Inspiring Business Videos on YouTube | SM | Scoop.it

If you need some new inspiration, you should check out this website and the list that they offer... it's great for new motivation. [note mg]

 

YouTube is filled with inspirational videos of all types, including those created by businesses or individuals looking to inspire others to succeed. Let’s look at 100 of the most inspiring business videos ever placed on this site.

 

Great Inspirational Tips for Business Success Home Business Inspiration Humorous Business Inspiration Inspirational Business Quotes and Poems Motivational Speakers and Keynote Addresses Pop Culture Inspiration Success Stories Women in Business Inspiration

 

Read more: http://www.zencollegelife.com/100-of-the-most-inspiring-business-videos-on-youtube/


Via Martin Gysler
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