SM
Follow
Find tag "Customer"
45.1K views | +2 today
SM
Putting Social Media fresh articles out in the open
Your new post is loading...
Your new post is loading...
Rescooped by Khaled El Ahmad from Social Media Bites!
Scoop.it!

Tapping into the minds of your audience: The psychology of social media

Tapping into the minds of your audience: The psychology of social media | SM | Scoop.it
Many digital marketers make a common error from the outset when planning their content marketing campaigns.

Via David Blundell
more...
David Blundell's curator insight, May 24, 2013 5:29 AM

 Do you understand what motivates your audience to interact with your social media presence? You need to know . . .

Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
Scoop.it!

Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SM | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]

 

Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?

 

To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.

 

Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.

 

Read more: http://heidicohen.com/social-media-friendly-content-marketing/


Via Martin Gysler
more...
No comment yet.
Rescooped by Khaled El Ahmad from All in one - Social Media ROI
Scoop.it!

Measuring Social Media for Customer Retention

04 Measuring Social Media for Customer Retention

By: Nichole Kelly

- Social Media Measurement CoachIn Partnership with HootSuite

- Social Media Dashboard (Measuring Social Media for Customer Retention @AliBrown


Via AnnaGenis
more...
No comment yet.
Rescooped by Khaled El Ahmad from SOCIAL MEDIA, what we think about!
Scoop.it!

How Millionaires Approach Social Media

How Millionaires Approach Social Media | SM | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.

 

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.

 

Here are a few tips, straight from millionaires, themselves on how they handle their social media.

 

Get clear on what you want out of social media...

 

Read more: http://bit.ly/w54hzL


Via Martin Gysler
more...
No comment yet.