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Twitter Guide for New Businesses [infographic]

Twitter Guide for New Businesses [infographic] | SM | Scoop.it
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.

Via Lauren Moss
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Kwang Hyun's curator insight, December 11, 2013 1:46 AM

How can new businesses use twitter as their advertising tool. This is another positive step for our future advertising.

Kwang Hyun's curator insight, December 12, 2013 10:44 PM

This is a very good infographic about how the new business can use the twitter as their important tool. This shows the future of business will be run with a social media tool such as Twitter.

Stéphane Hardel's curator insight, December 15, 2013 6:08 AM

Comment bien gazouiller

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Promoting yourself in the digital age

Promoting yourself in the digital age | SM | Scoop.it

The owner of one of my favourite cafes recently started using Twitter and Facebook. However, when you interact with her business online, you get very little sense of the woman behind it. Her online footprint is polite but, frankly, it lacks personality. In reality, she is a larger than life character who epitomises her brand. She lives and breathes her cafe — and is well known (in real life) for her food, unique decor and events.

She told me: "I just don't want to be in the spotlight. I want people to interact with my business, not with me. I don't want to be the centre of attention."

Fair enough. However, in a world where consumers are bombarded with marketing and advertising messages, some experts believe we are living in an age where personal branding is vital for success. And that means NOT shying away from the spotlight.


Via Martin Gysler
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chris tobin's comment, April 26, 2013 5:58 PM
Great points, there is nothing wrong with being personal-people ought to be personal ( gee, that might be a quote from a Meg Ryan Movie French Kiss
Ariane Feijo's comment, September 7, 2013 5:50 PM
as pessoas querem falar com pessoas, não com marcas. por isso é fundamental que os donos de pequenos negócios promovam a sua imagem tb. ótimo artigo!
Progressive training's curator insight, March 25, 2014 12:40 PM

Promoting yourself in the digital age

#Personal Branding

#Social Media

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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | SM | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Beth Kanter
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100. 

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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | SM | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.


Via Martin Gysler
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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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How to Make Your Facebook Contests Stand Out

How to Make Your Facebook Contests Stand Out | SM | Scoop.it

Do you run contests on Facebook?

Would you like to make your next Facebook contest stand out?

This article will give you 4 ideas to improve your next Facebook contest.

Why Facebook Contests?

Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.


Via Martin Gysler
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BusinessBoots's curator insight, March 13, 2013 5:29 PM

Really useful.  Fabulous ideas!

BusinessBoots's comment, March 13, 2013 5:30 PM
A really great post. I'll come back with thoughts having tried it.
Martin Gysler's comment, March 14, 2013 4:49 AM
Great, I'm glad you like it and stay tuned ;-)
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Using Facebook Graph Search For Business

Using Facebook Graph Search For Business | SM | Scoop.it
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for!  The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.

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Martin Gysler's curator insight, February 18, 2013 9:07 AM

I look forward to try this new tool.


This post has an interesting approach from Facebook graph search for business and shows the real potential from the tool.

 

Let me know what you think, and if in your opinion this tool will be a plus for you and your business.

Gwynne Wade's curator insight, February 19, 2013 8:46 AM

A well written article on the new Facebook Graph search and how you can use it for your business.

Martin Gysler's comment, February 19, 2013 2:58 PM
I'm glad you like it Gwynne ;-)
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101 Sure-Fire Ways to Make People Hate Your Marketing

101 Sure-Fire Ways to Make People Hate Your Marketing | SM | Scoop.it

Valentine's Day is just around the corner, and love is in the air. But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love, that is.

 

But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts.

 

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Because love is all you need ... and probably some leads.

 

Warning: Sarcasm and snark abound.


Via Martin Gysler
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Martin Gysler's curator insight, February 11, 2013 3:50 PM

I think after reading this post, you no longer have the right to apologize if you do not do the good things with your marketing.

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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | SM | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


Via Martin Gysler
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DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | SM | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


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25 Ways to Engage: Creative Examples of Businesses Using Social Media to Interact with Customers

25 Ways to Engage:  Creative Examples of Businesses Using Social Media to Interact with Customers | SM | Scoop.it
3V Business Solutions, serving downriver and metro Detroit's social media and internet needs from social media development to web design and SEO. We specialize in Facebook Open Graph development.

Via Dr. Susan Bainbridge
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | SM | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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Developing Charisma - Increasing Your Influence in the Workplace

Developing Charisma - Increasing Your Influence in the Workplace | SM | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!

 

Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article

 

Defining Charisma

 

Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."

 

Read more: http://bit.ly/KJZ7WX


Via Martin Gysler
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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

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How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | SM | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.

 

The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.

 

Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.

 

Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 

 

Read more: http://bit.ly/LHRAo7


Via Martin Gysler
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ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)
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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | SM | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


Via Martin Gysler
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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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The Failure Of Social Media

The Failure Of Social Media | SM | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | SM | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
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Laser Focus Coaching's curator insight, April 13, 2013 8:10 AM

Be strategic about who is managing your Socia Media. It matters...

Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | SM | Scoop.it

The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.

The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.  

 

As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.


Via Martin Gysler
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Martin Gysler's comment, April 19, 2013 9:45 AM
Thank you David, I saw a few months ago and I also read some comments from people who have completed this training.
David Bennett's comment, April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
Martin Gysler's comment, April 19, 2013 11:01 AM
Great David, I look forward to your feedback at the end of the course.
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | SM | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | SM | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Martin Gysler
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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.


Via Martin Gysler
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Martin Gysler's curator insight, January 18, 2013 9:04 AM

Yes, to be a good tweeter, it’s an art.


A lot of good ideas and insight, how you can become one.

Emily's curator insight, February 6, 2013 11:39 AM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | SM | Scoop.it

Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]

 

Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.

Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99


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The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail

The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail | SM | Scoop.it

The rules change all the time, here some new insights about Social Media and how you should post on it, very interesting. [note Martin Gysler]

 

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% be sharing others’ content, and only 10% be store promotion.

 

Read more: http://bit.ly/PtfrN9


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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | SM | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


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How To Get More Out of Triberr

How To Get More Out of Triberr | SM | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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Twitter Content Strategy Guide

Twitter Content Strategy Guide | SM | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


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