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How to Show Your Clients the Value of Facebook in 7 Easy Steps

How to Show Your Clients the Value of Facebook in 7 Easy Steps | SM | Scoop.it

Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.

 

First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.


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Martin Gysler's comment, May 6, 2013 4:29 AM
Sigrid, in my opinion, the best plan is to sell yourself on social media. Trust is the most important in this world and if your company name is not Nike or something like that, your name is definitely the best plan to create confidence.
Sigrid de Kaste's comment, May 6, 2013 5:29 AM
Thanks Martin, very true - Visibility creates Credibility leads to Profitability!
Martin Gysler's comment, May 6, 2013 7:32 AM
Yes Sigrid, that's it ;-)
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how to customize facebook cover photos

how to customize facebook cover photos | SM | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?

 

Read more: http://bit.ly/JiZe5B


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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SM | Scoop.it
Introduction

 

If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.

 

Goals For This Post (Part Two)

The beauty of Lists and how they can help you use Twitter more effectively Discuss branding, content tweets, and promo tweets and why you need to understand the difference A note on targeted following

 

LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:

 

1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!

 

Read more: http://bit.ly/JH9uK8


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A Beginner’s Guide to Conversion Goals in Google Analytics

A Beginner’s Guide to Conversion Goals in Google Analytics | SM | Scoop.it

There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the mechanisms in place to easily see how visitor segments perform, then important questions could go unanswered. And that’s not good for enhancing your business.


Enter the Conversion Goal
Concepts in Web Analytics can get confusing. You have event tracking, conversion goals, success events, multi-channel funnels, profiles, filters, dimensions, regular expressions, etc. This is one of the reasons that too many companies slap a tracking code on their websites and call it a day. The problem is that an “out of the box” Google Analytics implementation will only get you so far. Sure, you’ll get the basics, but that won’t necessarily help you glean insights that can boost ROI.

 

Read more: http://bit.ly/HO3oZ5


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6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites | SM | Scoop.it

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]

 

Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?


Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.

 

How do you know you’re on the Google List or any other database of blacklisted sites?

 

Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/


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16 Terrible Social Media Mistakes You're Making

16 Terrible Social Media Mistakes You're Making | SM | Scoop.it
Experts sound off....

 

"What are the biggest mistakes that you find small business leaders make when using social media?"

 

Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.

 

Here are the most common complaints.

 

Read more: http://www.businessinsider.com/social-media-mistakes-2012-4?op=1#ixzz1qokSMW9U


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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | SM | Scoop.it

What if your Twitter conversations could expand to include more people from your online community?

 

Now you can thanks to embedded tweets, a new feature from Twitter.

 

Sharing Tweets Outside of Twitter


Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

 

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

 

Reply to the tweet and join the conversation. Share the conversation with their Twitter community using retweet. Mark the tweet as a favorite. View the Twitter profile of the tweet author. Follow the tweet author. View tweet replies by clicking the tweet date.

 

Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/


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52 Questions To Ask When Hiring A Social Media Company

52 Questions To Ask When Hiring A Social Media Company | SM | Scoop.it

As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]

 

Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.

 

Of 2008. I wish I was kidding.

 

It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.

 

Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/


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10 Rules For Writing A Compelling 'About Me' Page

10 Rules For Writing A Compelling 'About Me' Page | SM | Scoop.it

The advice from this post will give you some interesting insights to know how to write a compelling 'about me' page and bio for your website and online profiles. [mg]

 

Writing the perfect pitch and crafting a compelling bio is difficult. That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t exist if it was easy to articulate the essence of what we do, and communicate how and why we do it.

 

There’s no way around it, you need to spend some serious time and energy on your about page, because it’s probably one of the most visited pages on your website.

 

Read more: http://thestoryoftelling.com/10-rules-for-writing-about-me-page/


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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SM | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SM | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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21 Warning Signs You’re Becoming a Social Media Snob

21 Warning Signs You’re Becoming a Social Media Snob | SM | Scoop.it

Ever think you might be starting to take social media a little too seriously?


Sure, it started out innocently enough.

 

You were hanging out with family and friends, cracking jokes, sharing cool ideas, and having some good old-fashioned fun on Farmville. You know, pretty much like everyone else online.

 

Without even realizing it though, your perspective began to shift.

 

The more time you spent on Facebook and Twitter and Reddit and YouTube, the more it sucked you in, and after spending literally thousands of hours involved in online communities, one day it hits you:

 

Somehow, somewhere, you got… serious.

 

You started counting your retweets.

 

You worried about your engagement score on Facebook.

 

Read more: http://www.copyblogger.com/social-media-snob/


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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | SM | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | SM | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

 


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Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Living Self-Employed Online: The Manual They Forgot to Give You

Living Self-Employed Online: The Manual They Forgot to Give You | SM | Scoop.it
February 1st, 2009, was a very memorable day for me. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.

 

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. My position in the rat race was actually an awesome one, but it was nothing compared to being my own boss.

 

As some people here don't care about making their living from the internet, I understand that this post will not be for everybody. However, if you've just made the leap to working for yourself, currently run your own business, or you're looking to make your money online in the future, this article may be just what you need.

 

13 Lessons from 18 Months of Self-Employment...

 

Read more: http://lifehac.kr/K0q99M


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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SM | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn


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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | SM | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SM | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]

 

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

 

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

 

Keeping Personal and Public Facebook Content Separate...

 

Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/


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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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How to Create a Facebook Timeline Cover Photo

How to Create a Facebook Timeline Cover Photo | SM | Scoop.it
Hey, Facebook Page owners -- are you happy with the Cover Photo on your Timeline layout? Here's how to create a great-looking cover that meets all the terms of service.

 

Got a Facebook Page for your business?


Freaking out about creating a good-looking cover photo for your Timeline?

 

You’ve probably noticed that striking visual piece in the Facebook Pages timeline layout — a nearly-screen-width banner image, known as a “Cover.”

 

On March 30, 2012, all Facebook Pages were converted to the timeline layout with the cover photo.

 

But you may have noticed that not every cover image is a home run …

 

This how-to guide is designed to help Facebook Pages create a cover image that looks professional, makes a great first impression, and markets your brand’s best assets — without violating the Facebook Pages Terms.

 

Read more: http://www.copyblogger.com/timeline-cover-photo/


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Namita Patel's comment, March 31, 2012 1:03 PM
Another great resource - thanks Martin!
Martin Gysler's comment, April 1, 2012 5:22 AM
Thank you Namita, I'm glad you like it!
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | SM | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SM | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


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97 Ideas for Building a Valuable Platform

97 Ideas for Building a Valuable Platform | SM | Scoop.it

The social media world changes daily. We are bombarded on all sides with interesting information, useful as also totally unnecessary. For this reason, I think the words of Chris Brogan are true, he say, things will change in 2012. For this reason we should be heading in the right direction and in the right dynamics if we wants to be successful on social media in the future. [note mg]

 

2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be because someone is bad or good. It will be based on whether the connection with that person adds value to the stream of information we’re cultivating or not.

 

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. Note: some of this thinking comes from writing a new book with Julien Smith that isn’t out until Fall 2012. Want some up front hints? Read this post...

 

Read more: http://www.chrisbrogan.com/97/


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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | SM | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SM | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]

 

Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?

 

To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.

 

Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.

 

Read more: http://heidicohen.com/social-media-friendly-content-marketing/


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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | SM | Scoop.it

The social business market is changing and evolving continually. Enterprise tools are about integration, fit to purpose and enabling capabilities, much of which will and does depend on current systems.

 

The line between marketing and HR appears to being redefined as we enter the era of the social business. Whilst a CEO will clearly be able to point to a set of strategic responsibilities for HR, the role of HR is evolving as employee engagement, branding and business strategies blend to create a broader social ecosystem.

 

Businesses are becoming more open and transparent as the line between customers and employees becomes blurred, communications open and people can clearly identify the match of an organisational culture to the brand promise. Do people act pro-actively in customer service, are they really focused on employee development, corporate sustainability….does this organizational still make sense?

 

Read more: http://www.tribalcafe.co.uk/social-business/social-business-10-ways-to-kick-start/


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