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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Sm mkt | Scoop.it

Via Beth Dichter
Edoardo Geninatti Chiolero's insight:

60s away!

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de Bruijne Benjamin's comment, June 18, 2013 5:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 7:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 11:19 AM

This is great because of blah blah blah

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Rescooped by Edoardo Geninatti Chiolero from Digital Presentations in Education
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Presentation Design Techniques from the Masters

Here's our take on some popular approaches to Presentation Design seen in some work by great presenters. Enjoy! Download here for a Tweet!: http://goo.gl/eV54K

Via Baiba Svenca
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Miriam Gilbert's curator insight, May 30, 2013 5:47 AM

This works as a great summary reminder of tools, tips and tricks to make you communication (not just presenations!) more compelling

diane gusa's curator insight, July 20, 2013 9:24 AM

Great ideas to present in an engaging style.

Frans Droog's curator insight, August 17, 2013 2:04 AM

Een mooi overzicht van de technieken gebruikt door een aantal bekende presentatoren: Kawasaki, Lessig, Godin, Jobs.

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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Sm mkt | Scoop.it

Via Beth Dichter
Edoardo Geninatti Chiolero's insight:

60s away!

more...
de Bruijne Benjamin's comment, June 18, 2013 5:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 7:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 11:19 AM

This is great because of blah blah blah

Rescooped by Edoardo Geninatti Chiolero from Silent Cinema
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Yasujiro Ozu's final silent film (1935)

Yasujiro Ozu's final silent film (1935) | Sm mkt | Scoop.it
An Inn in Tokyo (1935) screens as part of the Music Box Theatre's Second Saturday Silent Cinema series.

Via Julie B
Edoardo Geninatti Chiolero's insight:

I must go and see it!

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Rescooped by Edoardo Geninatti Chiolero from Social Marketing Revolution
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Psychology Of Social Networks [Infographic]

Psychology Of Social Networks [Infographic] | Sm mkt | Scoop.it
psychology of social networking.

 

Great stats here such as every minute there are 700,000 status updates and 500,000 tweets. 


Via Martin (Marty) Smith
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AdriM's curator insight, April 29, 2013 3:09 PM

... and this is why businesses should not ignore social media in their marketing strategies.

 

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Three Examples of the Importance of Flexibility in Social Media Marketing | Business 2 Community

Three Examples of the Importance of Flexibility in Social Media Marketing | Business 2 Community | Sm mkt | Scoop.it

Traditional or “outbound” advertising is all about framing a message, which is packaged and sent to a wide audience, hoping to capture the attention of the smaller audience being targeted.

 

The nuances of how a campaign is run on social media are far different from traditional marketing.  The focus and goal of various businesses is also unique – companies may want to sell their products, get referrals, gain exposure, service customers, and become the industry “expert,” and so on.  However, no matter what the original goal, ultimately, the Page will take on a life of its own, as user’s define how they wish to interact with the page and, ultimately, with the company.

 

So while it is important to define a strategy prior to beginning any marketing campaign, the Page’s administrator must be flexible enough to tailor the content to the audience. This is the only way that Social Media Marketing will truly work as it should.  Following are some examples to illustrate how Pages are being used...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 10:59 PM

Three case studies illustrate the importance of flexibility in your social marketing.

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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | Sm mkt | Scoop.it

Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty, increasing brand visibility, and encouraging social sharing and interaction. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition if you are not actively building your content marketing skill set.

 

Easier said than done though, right? You’ve probably dabbled in content marketing before, or maybe even hired a “top agency.” Maybe you have even seen some results; a few links here, a few hundred shares there, but then what? Certainly no fireworks, no massive ranking improvements, and no lead or sale increases. Maybe it wasn’t the panacea you’d hoped it might be. Short on time and money, you probably gave up and reinvested your money into tried and true marketing practices that could at least drive a few conversions. You chalked content marketing up to something too expensive or too difficult to find any real success with.

 

If any of this resonates with you, you are most definitely not alone. Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole “content marketing” arena can start to feel like a convoluted mess that can’t deliver on its promises.

 

So, what do you do? Other tactics are losing efficacy, your site is losing rankings, you can’t get social engagement for the life of you, and your frustration level is at an all-time high


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 7, 2013 10:38 AM

Very detailed discussion with examples of how to build a successful viral marketing campaigne. Well worth reading and keeping for reference.

The Customer's Shoes's curator insight, May 7, 2013 11:13 AM

Do we all put in the effort for that extra panache?

Rescooped by Edoardo Geninatti Chiolero from Integrated Brand Communications
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The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | Sm mkt | Scoop.it

Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty, increasing brand visibility, and encouraging social sharing and interaction. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition if you are not actively building your content marketing skill set.

 

Easier said than done though, right? You’ve probably dabbled in content marketing before, or maybe even hired a “top agency.” Maybe you have even seen some results; a few links here, a few hundred shares there, but then what? Certainly no fireworks, no massive ranking improvements, and no lead or sale increases. Maybe it wasn’t the panacea you’d hoped it might be. Short on time and money, you probably gave up and reinvested your money into tried and true marketing practices that could at least drive a few conversions. You chalked content marketing up to something too expensive or too difficult to find any real success with.

 

If any of this resonates with you, you are most definitely not alone. Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole “content marketing” arena can start to feel like a convoluted mess that can’t deliver on its promises.

 

So, what do you do? Other tactics are losing efficacy, your site is losing rankings, you can’t get social engagement for the life of you, and your frustration level is at an all-time high


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, May 7, 2013 10:38 AM

Very detailed discussion with examples of how to build a successful viral marketing campaigne. Well worth reading and keeping for reference.

The Customer's Shoes's curator insight, May 7, 2013 11:13 AM

Do we all put in the effort for that extra panache?

Rescooped by Edoardo Geninatti Chiolero from Social Media Resources & e-learning
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Theory of Gaming Motivation

Theory of Gaming Motivation | Sm mkt | Scoop.it
the psychology of video games

Via Juan Antonio Ortiz Caturani, Linda Allen, AlGonzalezinfo
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AlGonzalezinfo's curator insight, May 9, 2013 12:09 PM

Excellent resource, especially for many of us who are doing research on gaming apps!  Thanks Linda.

 

From the article:

 

The 11 basic needs are gaining knowledge, gaining and improving skills, feeling competent, persevering through hard times, creating tools, managing danger, regulating emotions, competing for rewards, cooperating for rewards, caring for loved ones, and satisfying the senses with pleasant inputs (sights, smells, sounds, etc.). In the model they will each be referred to by their relevant nouns. Only “satisfying the senses with pleasant inputs” is called “Optimal Choice” because that is the purpose of satisfying our senses. They help us make the best choice by making us feel attracted to “good” things and repelled by “bad” things.

William Emeny's curator insight, May 9, 2013 12:59 PM

I am personally a big fan of 'gamification' and the motivational benefits to learning it brings. The work of Prof James Paul Gee is particularly brilliant. Here's a superb summary of the psychology behind why kids find video games so engaging.

Haeffelé Maxime's curator insight, February 22, 2016 6:30 PM

I am personally a big fan of 'gamification' and the motivational benefits to learning it brings. The work of Prof James Paul Gee is particularly brilliant. Here's a superb summary of the psychology behind why kids find video games so engaging.