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Social Media Tools That Support Google+: Solutions for Small Business

Social Media Tools That Support Google+: Solutions for Small Business | SM | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler
Michlin Metals, Inc's insight:

SMB Tactics for Smart Social Media Usage

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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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Google Plus features can help you create great content: Part one - image editing

Google Plus features can help you create great content: Part one - image editing | SM | Scoop.it
Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.

Via Jaana Nyström
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Was Bitcoin Crackdown Inevitable? US Government CLUELESS About VIrtual Currency.

Was Bitcoin Crackdown Inevitable? US Government CLUELESS About VIrtual Currency. | SM | Scoop.it
'Non-political' Bitcoin is 'like internet – can't be put away easily'
RT
“Bitcoin is a fundamental protocol for money over the internet.
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Bitcoin Mike's curator insight, May 17, 2013 4:58 PM

Great article advocating bitcoins as a means to undermine the nation state.  Certainly the potential is there. 

 

It could very well be that the US senses a threat to their influence on the international monetary system and has therefore taken action against Mt.Gox. 

 

It could also be related to the breached contract with Coinlabs, because the real winner here will be whoever takes over the North American trades. 

 

If this is the crackdown we've been anticipating for the last four years, it's very pathetic. I think if the endgame here is the US verse Bitcoin, it was just a method to get the trades to be processed by a company in the US. If there ever is a standoff between the Feds and Cyber-currency users, servers in the US will be subject to seizure, while those in Japan (theorhetically) should not. 

 

I am very interested to see what happens over the next 6 months or so, becasue US companies have attempted to shut down Pirate Bay servers in Sweden, but alas, the internet is not a physical place and Pirate Bay remains. 

 

If the market decides to embrace bitcoins or any other virtual currency, the following revolution will be especially devestating for those who use their energy trying to protect an antiquated past. Either way, a lot of money is about to change hands here. 

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What I've Learned Writing 90 Blog Posts in the Last Month

What I've Learned Writing 90 Blog Posts in the Last Month | SM | Scoop.it
After writing 90 blog posts in the last month I have learned many things. These experiences will help me to continue to grow readership.
Michlin Metals, Inc's insight:

What our Friend Jesse Wojdylo did in the month of April. 90 posts to start. 

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3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions

3 Ways B2B Marketers Can Stand Out in Online Search Results - G2M Solutions | SM | Scoop.it
Your competitors are competing for your buyers' attention in search results. B2B Marketers should do these 3 things to stand out.

 

Summary...

 

The competition to capture your buyers' attention in search results is as fierce as ever, so B2B marketers need to do the following in order to stand out:

1. Know the keywords your buyers don't use.

2. Make your search listing scan-friendly. Your buyers scan, they don't read.

3. Deliver the most amount of information scent in the shortest amount of time.


Via iNeoMarketing
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iNeoMarketing's curator insight, May 8, 2013 9:51 AM

A very helpful post that will assist in your PPC and SEO efforts. You'll want to click through for the detail behind each of the three.


  • See the article at www.g2msolutions.com.au
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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The Social Media Effect / Infographics

The Social Media Effect / Infographics | SM | Scoop.it
Twitter Promotion (THE SOCIAL MEDIA EFFECT
http://t.co/nSoGlvWnBM http://t.co/Tb7Y4vneDI)
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Introducing the Modern Marketing Manifesto

Introducing the Modern Marketing Manifesto | SM | Scoop.it
There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations?
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3 Mobile Stats Small Businesses Need to Know | Business 2 Community

3 Mobile Stats Small Businesses Need to Know | Business 2 Community | SM | Scoop.it
All it takes is one look around the office or the coffee shop and you’ll see face after face buried in their smartphone or tablet.
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Ingenology | Aviation & Aerospace

Ingenology | Aviation & Aerospace | SM | Scoop.it
An interactive tool that indexes aviation & aerospace companies' activity on Twitter. Updated daily. Additional social media outlets coming soon.
Michlin Metals, Inc's insight:

Great List Here. 

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New Calculator Helps You Determine The Effectiveness of Your Mobile Efforts - Search Engine Journal

New Calculator Helps You Determine The Effectiveness of Your Mobile Efforts - Search Engine Journal | SM | Scoop.it
PPC is a great investment, but it's been difficult to know how effective we're being. A new tool was released that helps us see a more clear picture.
Michlin Metals, Inc's insight:

Great Read, tool looks awesome.

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10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B

10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B | SM | Scoop.it
B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.

 

Digest...

 

With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:


1. Use Keywords in the Headline

2. Use Adjectives in the Headline

3. Find a Compelling Image

4. Don’t Talk about Your Products

5. Solve Prospects’ Business Problems

6. Share Customer Stories

7. Use Video

8. Experiment with Different Formats

9. Use Subheads to Make it Scannable

10. Remember Social Networks


Via iNeoMarketing
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MTD's curator insight, May 2, 2013 11:31 AM

If you don't grab attention NOW with social media posts you don't get it at all. Take a look at these rules and see how you could adapt them to your  social media habits. Do they make a difference?

Dean Ara's curator insight, May 2, 2013 2:06 PM

A good formula to follow...

Jared Hawkins's curator insight, May 2, 2013 2:15 PM

This is a great, it shows some very useful tips for making your social media page or site pop out! When making your page, you need to use things that will really catch the readers attention, you need to appeal to all versions of customers.

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Twitter's latest tests suggest that it has Google Glass on mind | Digital Trends

Twitter's latest tests suggest that it has Google Glass on mind | Digital Trends | SM | Scoop.it
Twitter was spotted experimenting with a Google Glass app that like GlassTweet, will likely tweet photos using Glass.
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Viralheat Unveils New Features, Social Login and Explore, to Social Media Marketing Suite

Viralheat Unveils New Features, Social Login and Explore, to Social Media Marketing Suite | SM | Scoop.it
SAN MATEO, Calif., April 30, 2013 /PRNewswire/ --  Viralheat , the social media marketing suite provider, today launched two new features, Social Login and Explore, to its set of already popular technology ...
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Effective Social Media Marketing Strategies Need a Powerful Content Plan - Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan - Business 2 Community | SM | Scoop.it
Business 2 Community
Effective Social Media Marketing Strategies Need a Powerful Content Plan
Business 2 Community
Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

Via Lisa Dennis
Michlin Metals, Inc's insight:
Effective Social Media Marketing Strategies Need a Powerful Content Plan - Business 2 Community


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Lisa Dennis's curator insight, April 18, 2013 5:01 PM

Content marketing is more than just writing cool stuff about your industry, or your company's products / services.  The best content marketing answers important questions that your target audience have, and answers them in a way that is easy to find, and easy to read.

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Media and Technology Influence on Young Children | Social Media Today

Media and Technology Influence on Young Children | Social Media Today | SM | Scoop.it
As you can imagine, parents and teachers have strong opinions about the effect media and technology is having on America’s youth. About 73 percent of parents say they would like to limit their children’s TV watching.
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Color Is MASTER of Us All [Infographic]

Color Is MASTER of Us All [Infographic] | SM | Scoop.it
The Art of Color Coordination

Such a helpful infographic. Beyond helpful for web design.


Via Martin (Marty) Smith
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Monica S Mcfeeters's curator insight, May 24, 2013 12:07 PM

I thought this looked like a great helpful online reference on color. When you have someone that needs review this info it's nice to have a go to link handy.

Susan Kay Daniels's comment, May 25, 2013 9:43 AM
Thanks Monica. Yes, it is a quick reference that I have referred to more than once in the last few days. Warmly, Susan
Tyler Rrokk's curator insight, July 14, 2013 8:15 PM

Excellent article and great insight!

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How to Choose the Best Conversion Optimization Software - TopRank

How to Choose the Best Conversion Optimization Software - TopRank | SM | Scoop.it
Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic.

 

Excerpt...

 

Optimizely and Visual Website Optimizer are two examples of split-testing and multivariate testing software with a simple UI and no coding knowledge required. These are typically as easy to add to your site as Google Analytics code. You don’t need to actually create two (or more) versions of a page and run them against one another; your testing software will render a variation of your page in the user’s browser – there’s no IT involvement required. Visual Website Optimizer has a range of additional features including usability testing, revenue tracking and behavioral targeting, as well.

 

In general, you need to consider:

Ease of use. Look for a WYSIWYG interface, custom reporting against goals metrics, and code view if you’re more advanced.Conversion goals setting and tracking. Find a solution that allows you to establish and track multiple goals.Ability to test multiple pages at a time.Segmentation and personalization. You may want to test changes that would affect all site users, or only a select group.Integration with your analytics, lead capture, or other software.
Via iNeoMarketing
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iNeoMarketing's curator insight, May 8, 2013 9:15 AM

As we have often said, start small. Go A/B, and limit yourself to a few variables. You'll find that over time you will gradually improve the results from your digital properties. Once you become proficient (and you have a process in place), then consider MVT.


  • See the article at www.toprankblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Optimizing Google+ Posts For Offsite SEO | The Blog Herald

Optimizing Google+ Posts For Offsite SEO | The Blog Herald | SM | Scoop.it

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, May 6, 2013 4:28 PM

Good tips for optimizing your GooglePlus Posts by Angus Shaw via The Blog Herald. His basic tips are: 

1. Use Your Keywords

2. Link To Your Actual URL, Not A URL Shortener

3. Get Added To Google+ Circles

4. Tag People and Brands

5. Make the Post Public

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Twitter Boosting Security After AP Hacking: Ryan Holmes on Bloomberg

Twitter Boosting Security After AP Hacking: Ryan Holmes on Bloomberg | SM | Scoop.it
In this video, HootSuite CEO Ryan Holmes discusses how HootSuite's security features could have helped prevent the Associated Press Twitter account hack.
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How To: Create A Successful Business Marketing Video [Infographic] - Bit Rebels

How To: Create A Successful Business Marketing Video [Infographic] - Bit Rebels | SM | Scoop.it
If you are about to create a business marketing video, this infographic can help. It offers tips and things to consider so your video will be well received.
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Why Google Glass is going to change marketing - exploreB2B

Why Google Glass is going to change marketing - exploreB2B | SM | Scoop.it
Move over Siri – Google is poised to turn a futuristic gadget into reality with the invention of Google Glass. This device will display information in a smartphone-like hands free environment. ...
Michlin Metals, Inc's insight:

Get your glass on! Or at least get your Digital Presence up to date...b/c it's coming!

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7 Rules of Brilliant Marketing

7 Rules of Brilliant Marketing | SM | Scoop.it
These marketing strategies and concepts can determine the ultimate success of your products, your company, even your career.
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Live from #MMI2013: How B2B Manufacturers Can Build an Army of Fans to Promote Their Products

Live from #MMI2013: How B2B Manufacturers Can Build an Army of Fans to Promote Their Products | SM | Scoop.it

How a small B2B can build a big social community
SUMMARY: Even small brands without millions of followers can generate social buzz if they manage the process correctly, according to Kristi Gloppen, a Xilinx senior marketing executive. The manufacturer of programmable microchips reached out beyond its normal social sphere of influence by inviting expert engineers into a third-party created content platform called All Programmable Planet. Nearly a year into the project, social media visits rose 100,000 page views a month and messages and page views far exceeded expectations.

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MTD's curator insight, May 2, 2013 11:33 AM

There's a lot of nonsense that says B2B manufacturers aren't able to build the kind of social army that consumer brands can achieve. As this article shows in some depth, that's nonsense. Very, very interesting read. 

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How to Get Customers to Value Your Product More

How to Get Customers to Value Your Product More | SM | Scoop.it
The secret is something psychologists call "motivational fit." (How to Get Customers to Value Your Product More - @HarvardBiz http://t.co/iCd2vmWrb6 #marketing)...
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How to Supercharge your Social Media Marketing Strategy with Employee Sharing | Jeffbullas's Blog

How to Supercharge your Social Media Marketing Strategy with Employee Sharing | Jeffbullas's Blog | SM | Scoop.it
Employers have always known that employees are their best assets. If they aren’t engaged and passionate about the products or services they represent, then how can their customers feel the same?
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Top 25 Small Business Experts To Follow on Twitter | SucceedAsYourOwnBoss.com

Top 25 Small Business Experts To Follow on Twitter | SucceedAsYourOwnBoss.com | SM | Scoop.it
My list: Top 25 Small Business Experts To Follow on Twitter -http://t.co/lTBVqmcz3z
Michlin Metals, Inc's insight:

#SmallBiz #Experts by @smallbizlady 

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