B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.
With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:
SAN MATEO, Calif., April 30, 2013 /PRNewswire/ -- Viralheat , the social media marketing suite provider, today launched two new features, Social Login and Explore, to its set of already popular technology ...
Business 2 Community Effective Social Media Marketing Strategies Need a Powerful Content Plan Business 2 Community Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?
As you can imagine, parents and teachers have strong opinions about the effect media and technology is having on America’s youth. About 73 percent of parents say they would like to limit their children’s TV watching.
Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic.
Optimizely and Visual Website Optimizer are two examples of split-testing and multivariate testing software with a simple UI and no coding knowledge required. These are typically as easy to add to your site as Google Analytics code. You don’t need to actually create two (or more) versions of a page and run them against one another; your testing software will render a variation of your page in the user’s browser – there’s no IT involvement required. Visual Website Optimizer has a range of additional features including usability testing, revenue tracking and behavioral targeting, as well.
In general, you need to consider:
Ease of use. Look for a WYSIWYG interface, custom reporting against goals metrics, and code view if you’re more advanced.Conversion goals setting and tracking. Find a solution that allows you to establish and track multiple goals.Ability to test multiple pages at a time.Segmentation and personalization. You may want to test changes that would affect all site users, or only a select group.Integration with your analytics, lead capture, or other software.
How a small B2B can build a big social community SUMMARY: Even small brands without millions of followers can generate social buzz if they manage the process correctly, according to Kristi Gloppen, a Xilinx senior marketing executive. The manufacturer of programmable microchips reached out beyond its normal social sphere of influence by inviting expert engineers into a third-party created content platform called All Programmable Planet. Nearly a year into the project, social media visits rose 100,000 page views a month and messages and page views far exceeded expectations.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.