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Sports Marketing Experts Say Aly Raisman, Gabby Douglas Could Rake In $10 Million From Gold Medals

Sports Marketing Experts Say Aly Raisman, Gabby Douglas Could Rake In $10 Million From Gold Medals | sm articles | Scoop.it
Gabby Douglas' sponsor Kellogg's put the 16-year-old on a Corn Flakes box after she won gold in the individual all-around competition. She and teammate Aly Raisman will make millions from sponsorships over the next four years.
Taylor Kuegel's insight:

1)I learned that Aly Raisman and Gabby Douglas could make anywhere from 5 million to 10 million dollars from sponsorship deals. It depends how their agents are, how the preform at the next Olympics and timing.

 

2)What I found interesting about this article was that Raisman is sponsored by ralph Lauren.

 

3) I selected this article because the title caught my eye about how just how you market can draw in that much money for someone.

 

4)This will help me in the sports management industry because marketing is really important in the sports industry and it shows how much marketing can do.

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Little League, Reflecting Youth Sports TV Demand, Doubles Its Money From ESPN

Little League, Reflecting Youth Sports TV Demand, Doubles Its Money From ESPN | sm articles | Scoop.it
In a world where PepsiCo pays $2 million for a 10-year exclusive drink contract at an Indiana youth sports complex, it shouldn't have come as too much of a surprise that Little League International announced that it's getting a $60 million deal from...
Taylor Kuegel's insight:

1)This year ESPN added about 41 games to its broadband service. ESPN will televise every Little League World Series game and the U.S regionals. ESPN has been televising the Little League World Series since 1963.

 

2) The Little League World Series covered an average of 911,000 viewers, 12 percent more than in 2012. What I found interesting is that they call Little League World Series “Baseball innocence” because the kids have not yet been exposed to big time money or the levels of Major League competition.

 

3) I selected the article because I love watching the Little League World Series every year and I wanted to read more about it.

 

4) This article will help me with the sports management industry because knowing not just major league sports get televised and have a good fan base.

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The Marketing Effect of College Sports

The Marketing Effect of College Sports | sm articles | Scoop.it
In a new research paper, Harvard Business School Assistant Professor Doug J.
Taylor Kuegel's insight:

1) I learned that when College Athletics begin to flourish the applications the school receives are 18.7 percent higher and to fix that the school either needs to decrease its tuition by 3.8 percent or increase the quality of its education.

 

2) I found that the media refers to the college sports phenomenon “ the flutie effect” because of Boston Colleges quarterback Doug Fluties “Hail Mary” touchdown.

 

3) I selected this article because I wanted to read about college sports and the relation to their athletes at school.

 

4) This information will help in the sports management field because it shows statistics of kids going to school for sports to kids going to school for academics.

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