SLTS200 - Sports Marketing
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Scooped by Joe Zbar
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Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan

Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan | SLTS200 - Sports Marketing | Scoop.it
Through PR, all things are possible. Maybe.
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Rescooped by Joe Zbar from Lives Lived Well
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Essendon chief quits amid drugs scandal

Essendon chief quits amid drugs scandal | SLTS200 - Sports Marketing | Scoop.it
Essendon's supplements scandal has claimed its first victim at the club, with Ian Robson quitting as the Bombers' Chief Executive Officer.

Via Lives Lived Well
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Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post

Sports Marketing and the Struggle for Gay Rights: Made for Each Other! - Huffington Post | SLTS200 - Sports Marketing | Scoop.it

Sports, in particular baseball, is about to give itself a huge, public pat on the back with the theatrical release of 42, a highly anticipated biographical film on the life of Jackie Robinson -- the first African American to play Major League Baseball in the modern era, and, of course, one of the most important civil rights champions of the 20th century.


Via Matt Skallerud
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David Evans departure a 'travesty': Hird

David Evans departure a 'travesty': Hird | SLTS200 - Sports Marketing | Scoop.it
Essendon coach James Hird has spoken for the first time since Saturday night's shock resignation of friend and club chairman David Evans, describing his departure as a 'travesty'.
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Anderson Silva Leads the Way in Digital Marketing Strategy - Bleacher Report

Anderson Silva Leads the Way in Digital Marketing Strategy - Bleacher Report | SLTS200 - Sports Marketing | Scoop.it
Bleacher Report
Anderson Silva Leads the Way in Digital Marketing Strategy
Bleacher Report
... in September last year that was extended to the globe—so now Silva wears the famous Swoosh everywhere he's seen.
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Social Media: Planning for Real Time in Sports Marketing - IAB (blog)

Social Media: Planning for Real Time in Sports Marketing - IAB (blog) | SLTS200 - Sports Marketing | Scoop.it
Social Media: Planning for Real Time in Sports Marketing
IAB (blog)
poem-small.png At the IAB's Social Media Agency Day last month, held in the beautiful offices of AppNexus in New York City, I had the honor of moderating the sports marketing panel.
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