Yesterday I gave two ‘interactive sessions’ in probably the most beautiful room I ever worked in. Wall-high Sol LeWitt murals and wide windows with a view over central Leuven formed the backdrop for a lively discussion on digital storytelling in cultural and heritage institutions on occasion of the Mediation in Transition conference in M-Leuven.
To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ. This doesn’t mean it cannot be challenging to tell a story people react upon online. On any given moment, hundreds of stories are unfolding around you, on Facebook, Twitter, and in niche social spaces. Many of them are much more interesting than anything a museum can possibly offer, at least, in the right here right now (because Justin Bieber might have really died this time, and you don’t want to be the last person to retweet that, do you?).
So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution?
Via Tourism Australia