Integrating social and multi-media with live events aimed at a hard-to-reach B2B audience isn’t as cryptic as you might think. Here, I share with you the seven ingredients crucial to the success of Saxo Capital Markets’ #TradingDebates event.
Metrics & ROI - Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
Tent Pole Marketing: How To Tie Your Content To Any Event Search Engine People (blog) The concept of tent pole marketing is the same outside of the movie industry in that marketing drives are planned around the arc of the buzz curve; in other...
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