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7 Confusing SEO Questions are Really Hard to Understand

7 Confusing SEO Questions are Really Hard to Understand | SlideShare | Scoop.it

Google don’t want to disclose his exact algorithms to maintain search quality, even SEO experts don’t know answers of some SEO questions which are hard to understand. Let’s debate on some confusing SEO guidelines and tricks. 


Via Guillaume Decugis
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Guillaume Decugis's curator insight, March 24, 2015 10:04 PM

Under constant pressure from spammers, Google couldn't be Google if it wasn't an obscure black box. Which means that SEO remains sometimes very confusing with a lot of unclear questions starting with... do you even need to do SEO? Or do you need a SEO?


This post on CgColors' blog lists a few of them and clarifies the situation on a number of confusing topics. Of course, some of this is opinion rather than certain facts but the analysis in itself is interesting. 

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Yet Another Case for Content Curation

Yet Another Case for Content Curation | SlideShare | Scoop.it
Because we did so much curation (more like 90/10), we were able to develop a brand identity based solely on the information we were sharing.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 20, 2015 8:21 PM

A great case study by Tracey Parsons from Social Media Explorer who's also has a startup going and describes how content curation was essential to developing its brand and its voice. 


Beyond building the brand, she found content curation is not only very helpful to avoid being self promotional but also brings tangible business and perception benefits. 


To build on her case, you can check our own study on the ROI of content curation for SMBs which results correlate nicely what she writes about: http://business.scoop.it/content-curation-roi/ 

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Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC] - AllTwitter | SlideShare | Scoop.it

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]

 

Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade.

 

So, here’s the billion dollar question. Which is better: email marketing or social media?

 

Answer: both. And neither.

 

There is no right answer, because both technologies are still entirely valid in the modern marketing era. Every year advocates of platforms such as Facebook and Twitter like to tell the world that email is finally “dead”, but every year email stands tall. Indeed, it goes from strength-to-strength – I’d argue that email marketing has never been more important for brands of all shapes and sizes across almost every industry.

 

Does that mean social is a load of hot air? Far from it. While email still converts better overall, nothing beats social media for keeping fans and customers engaged, educated and informed on a real-time, day-to-day basis.

Bottom line: smart marketers (and smarter brands) don’t choose between email or social media. They use, and recognise the value and benefits of both.


Via Russ Merz, Ph.D.
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Ricardo Penders's curator insight, January 3, 2015 3:40 PM

Email Marketing Vs Social Media – Which is Better?

Hakukoneoptimointi-SEO's curator insight, January 5, 2015 2:10 PM

Social Media, SEO, SEM, PPC or eMail Marketing, find oout which one is most efficient right now!

Sterlin Hirsch's curator insight, January 25, 2015 5:56 PM

This article/info graphic talks about the pros and cons of both email marketing and social media. I believe social media is better because me, being a teenager, checks social media way more often than I do my email and I believe that the future generation will rely more on social media for information than email.

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2 Main Ideas To Generate Leads With Your Company's Blog

2 Main Ideas To Generate Leads With Your Company's Blog | SlideShare | Scoop.it
It would be a pity to use the blog only to drive traffic to the website because it allows you to do much more.
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Guillaume Decugis's curator insight, December 15, 2014 3:49 PM

With a little optimization, your blog can also generate new business for your company. The article on Jeff Bulas' blog by Elena Dobre gives details on how to optimize for that but the graph above is the main idea: enrich your blog's content and add CTA's that drive to landing pages where your visitors will convert into leads. 


Enriching your blog's content is fundamental: without content, you won't see traffic develop in today's SEO and social media world. To do that, guest contributions are great but content curation is typically easier to implement and can help you bootstrap your blog and scale its content.


For CTA's, I would recommend on adding 2 types:


- First, offer your readers to become subscribers which will enable you to nurture them. This is your top of the funnel: customers interested in your content but not sure they're ready to buy yet.


- Second, add CTA's that drive to landing pages that highlight your product in the context of the readers' questions and offer demos or call backs. This is your bottom of the funnel: customers now ready to engage because they've already been educated by your content.

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Creating Compelling Web Content With Curation

Creating Compelling Web Content With Curation | SlideShare | Scoop.it
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online. Finding content on its own can be a challenge for any business leader: going beyond that and finding content that compels and converts can make any marketer scratch their head.

Isn’t it funny how the Internet is jam-packed with content, yet coming up with content on your own feels like a hike up a huge mountain? How do these companies crank out unbelievably engaging content week after week without skipping a beat? What do they have that you don’t?

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, December 11, 2014 12:20 PM

Great article by @JuliaEMcCoy with a ton of helpful tips on content curating using a tool like Scoop.it followed by content auditing. I like how Julia covers what next after content curation.


Here is a snippet of the what's next.


So, You Have Your Awesome Content Ready To Go: Now What?


"Thanks to your tools of the trade for content curation, now you have a good bit of content to share and ideas building in the back of your head. Once you have all of your content in front of you, the next logical step is to create an editorial calendar to keep yourself on track.


Content editorial calendars are useful to organize your content, blog topics, and social sharing schedules. Instead of randomly selecting days and times to post your new content, using a content calendar will help give your strategy structure. Editorial calendars keep you focused, and they offer a platform where you can monitor and measure your results.


If you are serious about making your content marketing quest a success, it is a smart move to develop a template for your needs and stick to it. You will find your content marketing and development will run a lot smoother, and hopefully it will help keep fresh ideas flowing for your audience.


As those ideas to continue to flow, you will build up quite a content base overtime. Your collection of content will continue to grow, and eventually there will come a time where this content will need reviewed for performance purposes; this is known as a content audit."

Oliver Durrer's curator insight, December 11, 2014 12:48 PM

A case in point for content curating.

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | SlideShare | Scoop.it

If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.

 

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week....


Via Jeff Domansky
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Michelle Gilstrap's curator insight, December 31, 2014 4:02 PM

Always good to have a way to create good designs.

Edgar Mata's curator insight, January 12, 2015 7:52 AM

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. 

Nedko Aldev's curator insight, February 4, 2015 3:11 PM

add your insight...

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Screen time: How device use affects children’s vision

Screen time: How device use affects children’s vision | SlideShare | Scoop.it

the AOA survey asked children—and their parents—about the relationship between their screen time and vision.

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UpTempo Group's curator insight, October 22, 2014 2:46 PM

The use of technology may have an impact on the vision of our children based on recent survey results from the American Optometric Association 

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | SlideShare | Scoop.it

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.


Via Neil Ferree
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Arafat's comment, October 17, 2014 12:48 AM
Thanks for share. http://www.whitehatworlds.com/
Guillaume Decugis's curator insight, October 17, 2014 12:08 PM

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 


This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 


But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...


And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible

Ken Dickens's curator insight, October 20, 2014 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken

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How Curated Content Performance Beats Original Content

How Curated Content Performance Beats Original Content | SlideShare | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content"


Via Marc Rougier
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Naomi Assaraf's comment, October 1, 2014 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 2014 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 2014 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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How Ads Get Placed In Your Facebook News Feed

How Ads Get Placed In Your Facebook News Feed | SlideShare | Scoop.it
A peek under the hood of one of Facebook's most important algorithms.

Via Ally Greer
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Ally Greer's curator insight, September 15, 2014 1:35 PM

Interesting interview with Fidji Simo and Hong Ge, product managers on the Facebook ads team focused on how Facebook users end up with certain ads in their newsfeeds.


Combining the potential value for the advertiser, the viewer, and the FB ad platform, a specific algorithm exists to determine which ads to serve to whom and when. 


A few interesting facts about the FB Ad/News Feed algorithm:


-News Feed posts containing words inferring important life events, like 'congratulations,' in the post or in the comments are favorited and pushed to the top.


- Ads with quality content, like an engaging video, are more highly favored because they're more likely to bring a positive experience to the user viewing the ad.


-62% of Facebook's advertising revenue in Q2 of this year came from advertisements on mobile devices.


-Each Facebook user has the possibility of seeing an average of ten ads per day out of a possible 5,000-7,000 ads targeted at demographics specific to that user.

ActionActors's curator insight, September 16, 2014 7:08 PM
Much is written and speculated about Facebook, it's ability to invade privacy based on information users have supplied & it's ability to target users with advertising. This is a good read that might help in your due diligence around these issues
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6 Unexpected Ways Eye Problems Can Hurt You

6 Unexpected Ways Eye Problems Can Hurt You | SlideShare | Scoop.it
Changes in vision aren't unusual, but could point to a health danger.

Via UpTempo Group
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UpTempo Group's curator insight, August 26, 2014 11:53 AM

This article provides an overview of the key reasons why we should take our eyesight very seriously.  Below are the six reasons.  Please remember to schedule your annual eye exam to stay in good health.


1. Vision loss can increase your risk of death. 

2. Vision problems may be a red flag for other health issues. A

3. Vision loss has been linked to depression. 

4. Vision loss can cause anxiety. 

5. Less field of vision, more falls. 

6. Glaucoma raises risk of auto accidents. 


UpTempo Group's curator insight, August 26, 2014 12:00 PM

This article provides a summary of six reasons why taking care of your eyes is extremely important.  Your vision is related to your ability to perform regular activities of your life.  When your quality of life is impacted by loss of vision, other aspects of your health may get worse as well.  This article really touches upon the importance of good vision in maintaining a healthy lifestyle.  Depression is highly linked to loss of vision and glaucoma has been indicated as a cause of auto accidents.


Whether you're caring for yourself or your loved ones, focusing on good vision care should be a top priority.  Below are the 6 reasons according to this article to maintain good vision care.

Here are 6 reasons to take your vision seriously: 

1. Vision loss can increase your risk of death. Vision loss interferes with a person’s ability to complete basic tasks, 

2. Vision problems may be a red flag for other health issues. Aging isn’t the only factor that can affect your vision. Health conditions like diabetes and hypertension can cause eye problems. 

3. Vision loss has been linked to depression. Adults with vision loss were 90 percent more likely to be depressed than those with no vision problems, according to a 2013 study

4. Vision loss can cause anxiety. A 2014 study found that vision loss was significantly associated with symptoms of anxiety among older adults. 

5. Less field of vision, more falls. A 2007 study found that the loss of visual field function – meaning the total area in which objects can be seen using peripheral vision while the eyes are focused on a central object – raises the risk of fall in older adults. 

6. Glaucoma raises risk of auto accidents. People with advanced glaucoma – an eye disease that affects peripheral vision – had twice as many car accidents,according to a 2012 study


UpTempo Group's curator insight, August 27, 2014 1:24 PM

This article provides a summary of six reasons why taking care of your eyes is extremely important.  Your vision is related to your ability to perform regular activities of your life.  When your quality of life is impacted by loss of vision, other aspects of your health may get worse as well.  This article really touches upon the importance of good vision in maintaining a healthy lifestyle.  Depression is highly linked to loss of vision and glaucoma has been indicated as a cause of auto accidents.


Whether you're caring for yourself or your loved ones, focusing on good vision care should be a top priority.  Below are the 6 reasons according to this article to maintain good vision care.

Here are 6 reasons to take your vision seriously: 

1. Vision loss can increase your risk of death. Vision loss interferes with a person’s ability to complete basic tasks, 

2. Vision problems may be a red flag for other health issues. Aging isn’t the only factor that can affect your vision. Health conditions like diabetes and hypertension can cause eye problems. 

3. Vision loss has been linked to depression. Adults with vision loss were 90 percent more likely to be depressed than those with no vision problems, according to a 2013 study

4. Vision loss can cause anxiety. A 2014 study found that vision loss was significantly associated with symptoms of anxiety among older adults. 

5. Less field of vision, more falls. A 2007 study found that the loss of visual field function – meaning the total area in which objects can be seen using peripheral vision while the eyes are focused on a central object – raises the risk of fall in older adults. 

6. Glaucoma raises risk of auto accidents. People with advanced glaucoma – an eye disease that affects peripheral vision – had twice as many car accidents,according to a 2012 study

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6 Unexpected Ways Eye Problems Can Hurt You

6 Unexpected Ways Eye Problems Can Hurt You | SlideShare | Scoop.it
Changes in vision aren't unusual, but could point to a health danger.

Via UpTempo Group
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UpTempo Group's curator insight, August 26, 2014 11:53 AM

This article provides an overview of the key reasons why we should take our eyesight very seriously.  Below are the six reasons.  Please remember to schedule your annual eye exam to stay in good health.


1. Vision loss can increase your risk of death. 

2. Vision problems may be a red flag for other health issues. A

3. Vision loss has been linked to depression. 

4. Vision loss can cause anxiety. 

5. Less field of vision, more falls. 

6. Glaucoma raises risk of auto accidents. 


UpTempo Group's curator insight, August 26, 2014 12:00 PM

This article provides a summary of six reasons why taking care of your eyes is extremely important.  Your vision is related to your ability to perform regular activities of your life.  When your quality of life is impacted by loss of vision, other aspects of your health may get worse as well.  This article really touches upon the importance of good vision in maintaining a healthy lifestyle.  Depression is highly linked to loss of vision and glaucoma has been indicated as a cause of auto accidents.


Whether you're caring for yourself or your loved ones, focusing on good vision care should be a top priority.  Below are the 6 reasons according to this article to maintain good vision care.

Here are 6 reasons to take your vision seriously: 

1. Vision loss can increase your risk of death. Vision loss interferes with a person’s ability to complete basic tasks, 

2. Vision problems may be a red flag for other health issues. Aging isn’t the only factor that can affect your vision. Health conditions like diabetes and hypertension can cause eye problems. 

3. Vision loss has been linked to depression. Adults with vision loss were 90 percent more likely to be depressed than those with no vision problems, according to a 2013 study

4. Vision loss can cause anxiety. A 2014 study found that vision loss was significantly associated with symptoms of anxiety among older adults. 

5. Less field of vision, more falls. A 2007 study found that the loss of visual field function – meaning the total area in which objects can be seen using peripheral vision while the eyes are focused on a central object – raises the risk of fall in older adults. 

6. Glaucoma raises risk of auto accidents. People with advanced glaucoma – an eye disease that affects peripheral vision – had twice as many car accidents,according to a 2012 study


UpTempo Group's curator insight, August 27, 2014 1:24 PM

This article provides a summary of six reasons why taking care of your eyes is extremely important.  Your vision is related to your ability to perform regular activities of your life.  When your quality of life is impacted by loss of vision, other aspects of your health may get worse as well.  This article really touches upon the importance of good vision in maintaining a healthy lifestyle.  Depression is highly linked to loss of vision and glaucoma has been indicated as a cause of auto accidents.


Whether you're caring for yourself or your loved ones, focusing on good vision care should be a top priority.  Below are the 6 reasons according to this article to maintain good vision care.

Here are 6 reasons to take your vision seriously: 

1. Vision loss can increase your risk of death. Vision loss interferes with a person’s ability to complete basic tasks, 

2. Vision problems may be a red flag for other health issues. Aging isn’t the only factor that can affect your vision. Health conditions like diabetes and hypertension can cause eye problems. 

3. Vision loss has been linked to depression. Adults with vision loss were 90 percent more likely to be depressed than those with no vision problems, according to a 2013 study

4. Vision loss can cause anxiety. A 2014 study found that vision loss was significantly associated with symptoms of anxiety among older adults. 

5. Less field of vision, more falls. A 2007 study found that the loss of visual field function – meaning the total area in which objects can be seen using peripheral vision while the eyes are focused on a central object – raises the risk of fall in older adults. 

6. Glaucoma raises risk of auto accidents. People with advanced glaucoma – an eye disease that affects peripheral vision – had twice as many car accidents,according to a 2012 study

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Social Media Engagement is Not a Strategy

Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 10, 2014 1:53 PM

Mark Schaefer has a great point: we often confuse the means with the end.


In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.


So how can you convert your social media activity to make it count towards your goals? 


One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business.

CESSON's curator insight, July 13, 2014 10:08 PM

Not only is this author spot on, I really dig the powerpoint article format. 

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5 Key Things To Learn About Content Marketing In 48"

5 Key Things To Learn About Content Marketing In 48" | SlideShare | Scoop.it

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 30, 2015 2:13 PM

I love the way Tomasz Tunguz puts things in a concise, elegant and convincing ways. He's not a marketer (originally an engineer and now a VC) but what he says about content marketing is priceless (about startups and particular saas startups too! - I've often curated some of his stuff here).


By going to the point, focusing on data and making complex things simple, he's been building an awesome readership on his blog.


His 5 tips will take you less than a minute to read and are either a great reminder or great things to start doing as a content marketer.

Jakarta Web Developer's curator insight, January 30, 2015 3:10 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Monica Norton's curator insight, January 31, 2015 1:27 PM

Good list... esp. #4: invest in evergreen content.

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6 Great Tools To Jump Start Your Video Content Marketing To Try Today

6 Great Tools To Jump Start Your Video Content Marketing To Try Today | SlideShare | Scoop.it
Content marketing is more than a trend. It’s here to stay. The only thing that seems to have changed as the technique has evolved is the media through which marketers reach out to customers.
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'Alarm Clock Philosophies': An Illustration of the Different Types of Snoozers [INFOGRAPHIC]

'Alarm Clock Philosophies': An Illustration of the Different Types of Snoozers [INFOGRAPHIC] | SlideShare | Scoop.it

What do you do each morning when your alarm goes off? Do you prefer to snooze for a few minutes or even for a few hours? Are you inclined to wake up right away? People wake up to alarms in very different and often humorous ways, as this infographic Doghouse Diaries illustrates perfectly. The... https://magazine.dashburst.com/infographic/alarm-clock-philosophies/


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Brand Yourself. Or Be Branded.

Brand Yourself. Or Be Branded. | SlideShare | Scoop.it

“A personal (brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression.” – Bernard Kelvin Clive


Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 8, 2014 5:27 PM

Colleen Eakins makes a great point: whether you like it or not, you have a personal brand and, in particular, an online reputation. As we say at Scoop.it, "you are the content you publish".


So you should do something about this as she points out and goes on to give some interesting tips. While most of these tips are practical, one which is much harder than it seems is "start blogging". Blogging is something than I've seen a lot more people start than succeed at. Why? Because it takes a lot of time and talent to be successful with blogging. If you're not sure to have both, your blog is likely to end up empty or outdated which is going to hurt... your personal brand. 


Back to square one.


The solution? While creating original content every week is tough when you have a full time job already, you're already sitting on a content goldmine. By curating what you found valuable to read, you'll help your network not only understand what your expertise is but you'll bring them valuable insights and chances are they'll be grateful for that. 

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Why great content is the only SEO strategy that wins

Why great content is the only SEO strategy that wins | SlideShare | Scoop.it
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 2014 7:32 PM

Another post that details why focusing on publishing relevant content to your audience is the only thing that matters from an SEO standpoint. 


So don't fall for any of the quick wins and put a strategy in place for consistently publishing content that matters to your audience. 

Gina Tucker's curator insight, November 11, 2014 7:33 PM

Don't try to follow SEO formulas, they change constantly and don't reflect anything except Google trying to reward the best sites for curating relevant content. Instead, keep producing unique or curated content that is relevant to your industry. Show yourself as a thought leader and an industry expert and your website will reflect that! 

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Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak

Daily 18-Minute Social Media Plan For Small Businesses by @OlsySpeak | SlideShare | Scoop.it
At first, spending under half an hour on managing social media may sound like a tall order, especially considering that an average user spends approximately 3 hours on social media per day. Before you commit to the new schedule, analyze your current one: which social media network do you visit first? Do you go through the same steps for each network every time, or prioritize your actions on the spot?

Another important consideration before you create your speedy social media management plan is what social networks your business needs to be on. Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel. In the sample plan, we will go over the 5 major networks—Twitter, Facebook, LinkedIn, Google+, and Instagram—and steps you can follow with each one.

Instead of dividing your plan by network, we’ve divided it by blocks dedicated to an important social business activity. You may go over the 18-minute mark in the first few tries as you adjust to the new rhythm; but once you familiarize yourself with the routine, you will never waste a minute on extraneous social media activity again. Become a social media management rockstar with this 18-minute-a-day social media plan for small businesses.

Via Brian Yanish - MarketingHits.com
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Denise Gabbard's curator insight, October 25, 2014 7:51 PM

So many social networks-- so little time-- some good tips to lessen the time commitment but still get effective results. 

Rhonda White's curator insight, October 26, 2014 9:10 AM

A good reason to determine which social media networks are best for your business:

 

"Time equals money, especially for a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel."

Procom-europ_RP's curator insight, November 8, 2014 1:08 PM

Before you create your speedy social media management plan  considers what social networks your business needs to be on. For a small business—each minute wasted on a social network your audience doesn’t frequent is a minute you could spend interacting with your current and potential customers on a different channel

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Bono: I’ve had glaucoma for past 20 years

Bono: I’ve had glaucoma for past 20 years | SlideShare | Scoop.it
U2 frontman says his trademark dark glasses are down to chronic ocular condition that can make eyes more sensitive to light
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UpTempo Group's curator insight, October 17, 2014 6:03 PM

Bono revealed recently in an interview that he wears his cool sunglasses due to a 20 year battle with Glaucoma.  Glaucoma can cause your eyes to be highly sensitive to light, and may eventually lead to blindness if not treated.  Bono's experience is an important reminder to see your eye doctor at least once per year for an eye examination which includes Glaucoma screening.  

UpTempo Group's curator insight, October 17, 2014 6:16 PM

Bono just shared with his fans that he wears his trademark sunglasses due to sensitivity from light from Glaucoma.  Glaucoma is one of the leading causes of blindness and may be effectively treated if detected early. If you have not had a vision exam in a while, please visit our office online to schedule an appointment at http://www.cccontacts.com

UpTempo Group's curator insight, October 22, 2014 2:54 PM

Bono recently revealed that his trademark sunglasses were the result of a Glaucoma diagnosis about 20 years ago.  U2's star singer explained that his eyes were sensitive to light as a result of Glaucoma.  Glaucoma is a leading cause of blindness in the U.S. and may be appropriately treated if diagnosed early.  Glaucoma screening is an integral part of a comprehensive eye exam.  Please don't forget to schedule an eye exam if you have not seen an optometrist in a long time.  An eye exam can help screen for Glaucoma, vision disorders like presbyopia, and wellness related conditions such as diabetic retinopathy.  Please visit us today at http://royvision.com

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Effects of topical Kiwifruit on healing of neuropathic diabetic foot ulcer

Effects of topical Kiwifruit on healing of neuropathic diabetic foot ulcer | SlideShare | Scoop.it

Kiwifruit (Actindia Deliciosa) is demonstrated to have antibacterial and pro-angiogenic effects. It also contains proteolytic enzymes (actinidin) and ascorbic acid. In this study, the effects of Kiwifruit on neuropathic diabetic foot ulcer healing in clinical settings were evaluated.

 

In this randomized clinical trial of 37 patients (17 in experimental and 20 in control groups) with neuropathic diabetic foot ulcer were studied in Isfahan-Iran. Patients of the control group received just the standard treatments. In the experimental group, in addition to the standard treatments, ulcers were dressed with pure extract of kiwifruit twice daily for 21 days. The ulcers were examined and evaluated based on macroscopic, microscopic and microbiological status. Pre- and post-interventions, biopsies were taken from the ulcers to perform microbiological and histological studies.

 

Mean reduction in surface area of foot ulcer in the experimental group was significantly higher than the control group (168.11 ± 22.31 vs. 88.80 ± 12.04 mm2 respectively, P < 0.0001). The amount of collagen and granulation tissues was significantly higher in the experimental groups than the control group (P value < 0.0001). Significantly higher levels of angiogenesis and vascularization were found in the kiwifruit treated patients (P value < 0.0001). No significant antibacterial effect was observed for kiwifruit.

 

Natural compounds in the kiwifruit including protein-dissolving enzymes (Actinidin) improved different aspects of the wound healing process. Based on these benefits and safety aspects, we conclude that using kiwifruit is a simple, applicable and effective way for treatment of neuropathic diabetic foot ulcer.


Via Jonathan Middleton
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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | SlideShare | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Guillaume Decugis
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Carlos Bisbal's curator insight, September 23, 2014 12:42 PM

El vídeo es el futuro (o presente) del marketing de contenidos. YouTube tiene un público masivo, que es ideal para efectos de identificación y beneficia tu SEO en Google. Esta guía te muestra el contenido que debe ser compartido, cómo conseguir un primer puesto en YouTube y cómo mejorar el segumiento de tu propia plataforma.

Ken Dickens's curator insight, September 25, 2014 1:01 PM
Putting it bluntly, you need to find a way to use video in your marketing. Find a low-cost resource, set up a simple studio, or whatever. Video is more powerful than words. -Ken
CESSON's curator insight, September 26, 2014 7:55 PM

Learn the ins and outs of youtube.

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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | SlideShare | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 2014 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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Growing Buffer's Content Suggestions to 20K Shares a Day

Growing Buffer's Content Suggestions to 20K Shares a Day | SlideShare | Scoop.it

exactlyWhat started as a lean experiment has become a key element of the Buffer product. See the inside story of how Buffer's content suggestions came to be.


Via Ally Greer
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Ally Greer's curator insight, August 26, 2014 4:16 PM

While this isn't exactly lean content marketing, it's certainly a great example of a lean process within a startup that ended up being massively successful. 


Written by one of Buffer's engineers who worked on the project, the story is easy to follow and offers a lot of insight into how lean processes work  - starting with an MVP and then getting rid of what doesn't work and expanding on what does work.


Another interesting insight to come out of this experiment is the realization that everyone has trouble finding relevant content to share online - the clear reason why this experiment was so successful.

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4 Eye Tests That Look Like Magic

4 Eye Tests That Look Like Magic | SlideShare | Scoop.it
Seeing is believing.

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UpTempo Group's curator insight, July 9, 2014 5:55 PM

Our eyes may look like two simple orbs in our head, but they are more complex then one may believe. The eye contains seven significant parts that cooperate with one another to transmit information to the brain, detect light, and keep the mind focus. Any disruptions with the part of the eye will damage an individual’s sight.

 

Our eyes are one of the most fascinating and complex parts of the body. Although we can function without sight, we rely heavily on vision to live our everyday lives. To reveal the complexity of the eye, Buzzfeed has created four interactive activities people can learn about the eye:

 

1. The Blind Spot

The eyeball has a blind spot where the optic nerve leaves the back of the eye. This area has no light receptors because the nerve is in the way. In the Buzzfeed link, stare at the red cross with your right eye and cover your left. Move your head close to the computer screen, and back out. As you witnessed, the blue dot soon disappears at a certain distance. There you have discovered your blind spot! 

 

2. After-Images

The human eye has three types of color receptors: blue, red, and green. After-images emerge when an individual stares at a certain color for too long and the receptors become “tired.” To witness this yourself, stare at the Buzzfeed picture in the link below. As the fish picture suddenly turns black and white, your color receptors remain “tired” and your see the reverse colors of the original picture for a few seconds.

 

3. Reveal Your Veins

Blood vessels are necessary for the eyes as they transport blood to the photosensitive cells, and they cast shadows on your retina. In order to see these vessels, stab a hole in a piece of paper. Then, hold the paper near a white light or background and look through the hole while shaking the paper. You will be able to see small lines like the veins in a leaf.

 

4. Show Your Dominant Eye

An interesting fact is that an individual has a dominant eye that sends more information to the brain than the other. To discover your dominant eye, create a triangle between your thumbs and forefingers. Looking through the triangle with both eyes, center an object inside the triangle. Close one eye, then the other. The view from the dominant eye will look like the image on the left, and the view from the non-dominant eye will look like the image on the right.

 

http://www.buzzfeed.com/caitlincowie/these-incredibly-cool-eye-tests-look-like-magic