Social Selling
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Dane Thomas from Digital-News on Scoop.it today
Scoop.it!

Amazing Social Selling Infographics You Need to Know About Now - Business 2 Community

Amazing Social Selling Infographics You Need to Know About Now - Business 2 Community | Social Selling | Scoop.it
Business 2 Community
Amazing Social Selling Infographics You Need to Know About Now
Business 2 Community
... benefits of social selling.

Via Thomas Faltin
more...
No comment yet.
Rescooped by Dane Thomas from The MarTech Digest
Scoop.it!

How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert

How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert | Social Selling | Scoop.it

Intermediate/ Digest...

 

With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff. Here's how.

 

1. Focus your efforts

Don't waste time trying to be everywhere all the time. Instead, determine which social networks your target customers use most frequently, what groups they belong to, and what their profile looks like beyond basic demographic information.

 

2. Listen first

By following conversations, identifying challenges among your target audience, and seeing how they interact with one another, social sales pros can gain a better sense of how to engage those target customers. It also helps to identify those who are most active, most vocal and opinion leaders among their peer groups.

 

3. Speak carefully

When you do feel comfortable that you can offer something of value to the group, be careful that it doesn't come off as a direct sales pitch. Use the context you discovered online as part of your outreach to break the ice or introduce yourself, which will help generate a more positive response.

 

4. Be consistent

Social media allows you to express your brand's unique personality and to humanize the experience for your customers—to put a face behind the brand. However, it's important to maintain the same consistent message and voice that your customers have come to know and trust, just as you do on your website, in printed pieces, paid advertising, and other customer-facing materials.

 

5. Provide service beyond the sale

Don't stop interacting with customers once the sale is made. After the sale is when the social selling process can really pay off. By continuing the conversation—providing ongoing support, helpful hints, and other information—you can transform customers into an army of loyal brand advocates who will recommend your product to their social sphere both online and offline, thus continuing the word-of-mouth cycle that drives future customer acquisition.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, December 22, 2013 5:31 PM

There are generally two types of "how to" articles: hard and soft. The hard "how to's" are specific, step by step, this is how you do it. This article is an example of soft: general direction on how to approach social selling. Consider these rules to follow.

Rescooped by Dane Thomas from Digital-News on Scoop.it today
Scoop.it!

Social Selling Like Crazy On LinkedIn

Social Selling Like Crazy On LinkedIn | Social Selling | Scoop.it
You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your bu…

Via Thomas Faltin
more...
No comment yet.
Rescooped by Dane Thomas from The MarTech Digest
Scoop.it!

Create Your Personal Social Selling Command Center - MarketingThink | #TheMarketingAutomationAlert

Create Your Personal Social Selling Command Center - MarketingThink | #TheMarketingAutomationAlert | Social Selling | Scoop.it
Having your personal social selling command center will help you put all of the important social media tools at your fingertips!

 

Summarized...

 

I use HootSuite, after a few years of trial and error testing, as MY social selling command center. There are other tools, so you will need to pick one that is comfortable for you. You will need to build out these five screens to help you navigate and respond to the many sales opportunities flooding in via Twitter, LinkedIn, blogging and other social media channels.

Listen For Key Selling Triggers. Set up a stream to listen for key sales triggers. This action will give you real-time data on what’s being said about your discrete and multiple streams of relevant information, like Big Data and Cloud Computing.Observe Social Media Activity Of Key Contacts, Media Publications and Relevant Social Media Channels. Devise a stream for your command center that shows you all the social media messaging of your customers, completion, thought leaders and media publications. You can have all of your key contacts in one stream, or add streams to cover separate customer, competition, thought leaders and media publications.Message And Respond To Your Contacts. From your command center screen use a stream of your contacts or listed people to direct message (i.e., like an email for Twitter) your customers to start or respond in a private conversation, to reach out to non-followers with a Twitter mention to engage in a public or semi-private conversation, or to reply to any message that is directed to you.Schedule Your Content. Regular content creation, curation, and deployment are the dilithium (that’s the Enterprise’s fuel) to your personal branding engine! A command center, like HootSuite, will let you schedule messaging so you can ration your “content fuel” over time for better performance.Measure The Performance Of Your Messaging. If your content and social selling messaging activity is working, then you want to do more of it. When it’s not working you need to change it. However, if you are not able to measure your work, then you cannot make these changes. Your social selling command center can help you easily make that decision since that measurement data is just a click away!
Via marketingIO
more...
marketingIO's curator insight, September 5, 2013 6:39 AM

You have three social selling blueprints in front of you: this one and the two adjacent scoops. With these three scoops, you can plan out your social selling strategy. You're welcome.


  • See the article at from marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Marti Konstant's curator insight, September 5, 2013 2:26 PM

setting up a system as described by Gerry Moran will monitor results and help marketers to make better decisions.

Reg Nordman's curator insight, January 24, 2014 11:08 AM

How one person uses Hootsuite

Rescooped by Dane Thomas from Digital-News on Scoop.it today
Scoop.it!

Why Social Selling Is A Must-Have Skill

Why Social Selling Is A Must-Have Skill | Social Selling | Scoop.it
Long before the internet and social media, people bought and sold products and services in social ways. Consumers asked their friends, families and neighbors for advice and recommendations before the…

Via Thomas Faltin
more...
No comment yet.
Scooped by Dane Thomas
Scoop.it!

Social Selling is About Opening, Not Closing

Social Selling is About Opening, Not Closing | Social Selling | Scoop.it
The strategy of "Always Be Closing" was popularized by the 1992 movie, "Glengarry Glen Ross." It's a mindset that has all to often confused sales people into rushing through the sales process just so (Useful Information about Social Selling- It's ...
more...
No comment yet.