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Rescooped by Margareta from School Library Advocacy
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KASL: AASL Advocacy Brochures: School Library Programs Improve ...

KASL: AASL Advocacy Brochures: School Library Programs Improve ... | Skolbiblioteket och lärande | Scoop.it
Developed and distributed through a grant from the Bound to Stay Bound Books Foundation, the American Association of School Librarians (AASL) presents a new advocacy tool to help school librarians generate and guide ...

Via Karen Bonanno
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Messages that Stick: A hip marketing concept can work for libraries

Messages that Stick: A hip marketing concept can work for libraries | Skolbiblioteket och lärande | Scoop.it

It’s a concept known as “permission marketing,” the privilege—not the right—of delivering anticipated, personal, and relevant messages to people who actually want to get them, according to marketing guru Seth Godin (pictured), who coined the term. The theory being that if the audience opts in to receive updates, they’ll pay closer attention than they would to a standard broadcasted message.


Via Robin Illsley, Michelle Bourque
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Visibility @ your library » Make a difference for school libraries

Visibility @ your library » Make a difference for school libraries | Skolbiblioteket och lärande | Scoop.it
ALA President Molly Raphael said of the petition, "School libraries are everyone's issue. Cuts in staffing or elimination of school library programs in a specific community affect all libraries in that community, whether it's the ...

Via Karen Bonanno
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iLibrarian » 5 Ways to Use Pinterest in Your Library

iLibrarian » 5 Ways to Use Pinterest in Your Library | Skolbiblioteket och lärande | Scoop.it

Ja, varför inte ....?


Via Monica Ehrenstråle (Nilsson)
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Rescooped by Margareta from School libraries for information literacy and learning!
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Five Challenges Every Librarian Must Face

Five Challenges Every Librarian Must Face | Skolbiblioteket och lärande | Scoop.it

The dramatic changes in society, exponential advances in technology and globalization of ‘everything’ are easily recognizable one decade into the 21st Century. Nowhere is change more evident than in the librarian profession.


Via Anu Ojaranta
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Rescooped by Margareta from SOCIAL MEDIA, what we think about!
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The Complete Bloggers Guide to Facebook Marketing

The Complete Bloggers Guide to Facebook Marketing | Skolbiblioteket och lärande | Scoop.it

One Billion. That’s the number of users Facebook will hit in a matter of months – if not sooner. The powerhouse network continues to climb.


Did you know that two billion posts are Liked and commented on each day and, on average, Facebook users spend over 700 BILLION minutes a month on Facebook? There’s no doubt your ideal audience is on Facebook right now.

 

The key is to figure out how Facebook’s mega population can help you position your blog as the leading source in your industry while helping you increase your overall traffic and leads.

 

When it comes to Facebook marketing, you’ve got to have a plan. If you go at it without a strategy, your Facebook efforts could quickly become a huge waste of time...


Via Martin Gysler
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Martin Gysler's comment, December 6, 2011 1:42 PM
It's done, I subscribed as "martingysler". I have not set the connections yet, but I'll do it soon. Cheers and thanks for the advice.
manju chandra's comment, December 7, 2011 1:33 AM
Facebook is the best top one Social networking site .............
Martin Gysler's comment, December 7, 2011 8:13 AM
Yes, manju, you're probably right :)
Rescooped by Margareta from SOCIAL MEDIA, what we think about!
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10 Steps to a Successful Social Media Marketing Strategy

10 Steps to a Successful Social Media Marketing Strategy | Skolbiblioteket och lärande | Scoop.it

Creating a social media marketing strategy for a blog or a business can be simple or it can be complex.

 

A personal blogger isn’t going to perform a SWOT analysis or dive into detailed market research and create piles of spreadsheets and documents so large that you can’t jump over them.

 

A social media marketing strategy can be three simple steps.

 

1. See – What is today’s situation
2. Think – Define goals and objectives
3. Draw – Map a route to achieving the goals

 

Using these elements as a template maybe all you need to to create a social media marketing strategy...


Via Martin Gysler
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iLibrarian's toys and joys: On Marketing Library Service

iLibrarian's toys and joys: On Marketing Library Service | Skolbiblioteket och lärande | Scoop.it
An important development occurred when our user education working group (four people preparing inductions and information skills sessions) started using the blog for publicising their activities. Very soon the blog was full of ...

Via Joyce Valenza
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Lyn Hay's IASL2011 Closing Keynote

Lots in this slideshare about the future of libraries, looks at rebranding, personal learning environments, a real focus on being strategic in everything you do.

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ASLA ACT Keynote - The future of school libraries: State of emergen...

The future of school libraries:...While this is something that many of us know, there are so many more that don't share the vision.


Via Jason Epstein
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Rescooped by Margareta from SchoolLibrariesTeacherLibrarians
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Three Quick and Easy Ways to Advocate for Your School Library Program

Three Quick and Easy Ways to Advocate for Your School Library Program | Skolbiblioteket och lärande | Scoop.it
Has advocacy for your program been moved to the back burner while you deal with other, more pressing issues?  The following advocacy strategies can be easily and quickly replicated.  Why not try ...

Via Joyce Valenza
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Library advocacy – putting the horse before the cart

Great slide share and post from Jennifer Lagarde, Rock Star Advocacy: Proving Your Worth In Tough Times.  Advocacy must stem from the desire to get a better deal for the folk who use your library ...
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5 Easy Tips to Making Out of This World Mini Moo Business Cards | The Daring Librarian

5 Easy Tips to Making Out of This World Mini Moo Business Cards | The Daring Librarian | Skolbiblioteket och lärande | Scoop.it

Via GwynethJones
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GwynethJones's curator insight, June 2, 2013 4:30 PM

One of the best, easiest, & cheapest ways to build your web presence and PLN is a simple business card. My district doesn't supply cards for teachers or librarians so it's up to us to make that investment in our profession (and write it off our taxes!).....Read more!

Rescooped by Margareta from Social Networking for Information Professionals
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Three simple marketing rules all libraries should live by

Three simple marketing rules all libraries should live by | Skolbiblioteket och lärande | Scoop.it

You don’t need to be a genius to do this stuff, or to have huge marketing budgets, or even loads of time.

 

It’s just a case of reconfiguring our existing efforts to acknowledge some simple rules.


Via Judy O'Connell
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Rescooped by Margareta from School libraries for information literacy and learning!
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iLibrarian » 5 Ways to Use Pinterest in Your Library

iLibrarian » 5 Ways to Use Pinterest in Your Library | Skolbiblioteket och lärande | Scoop.it

"Pinterest is a digital pinboard application which started just last year but has quickly become one of the top 10 most trafficked social networking websites according to Hitwise. During the second week in December the website had over 11 million visitors. This is pretty impressive considering that the site is still in the invite-only stage."

 


Via Monica Ehrenstråle (Nilsson), Niels Damgaard, Anu Ojaranta
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Elizabeth Hutchinson's comment, February 19, 2012 5:09 AM
I cant wait to try this out. Thanks
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Successful strategies for school library advocacy

www.schoollibrarymanagement.com | Karen Bonanno reveals 7 successful strategies to add to your school library advocacy toolkit.


Via Karen Bonanno
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School Library Monthly - Proactive Advocacy: Emergency Preparedness for the School Library

Having an Emergency Preparedness Plan for potential personnel cuts just may save a district’s school library program. By having a plan in place, a school librarian can apply those best practices that great educators use every day.
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Rescooped by Margareta from All things Social & Tech
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Social Media Marketing - LinkedIn, Build Your Brand In Order to Be Found On LinkedIn

Social Media Marketing - LinkedIn, Build Your Brand In Order to Be Found On LinkedIn | Skolbiblioteket och lärande | Scoop.it
LinkedIn is becoming more and more popular for business people. It is much more business savvy than the other sites and is less social. There are not as many ways to connect with people and share information.

Via Cyndee Haydon www.SandbarsToSunsets.com
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Rescooped by Margareta from SOCIAL MEDIA, what we think about!
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4 Post Headlines that are Guaranteed to Get Readers Excited

4 Post Headlines that are Guaranteed to Get Readers Excited | Skolbiblioteket och lärande | Scoop.it

So, your content marketing and blogging efforts are falling flat on their face, are they? Your posts must be terrible. They aren’t getting shared or read by anyone, so they must be garbage…


Or maybe you just don’t know how to catch people’s attention.

 

When it comes to creating highly popular, viral posts for marketing and blog promotion purposes, we all know that the cornerstone is amazing content and excellent information. We also all know the importance of getting traffic to our blogs in order to convert people over to subscribers and potential customers. That’s nothing new.

Image copyright Andres Rodriguez - Fotolia.com

 

But did you know that there are four ways to change your posts on-site to further fuel the viral fire?

 

Most likely, you are already writing awesome posts, and the only reason that they aren’t getting read is because nobody is enticed enough to click through.


Via Martin Gysler
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Rescooped by Margareta from SOCIAL MEDIA, what we think about!
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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | Skolbiblioteket och lärande | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 


Via Martin Gysler
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Marketing libraries in a web 2 world « thewikiman

Marketing academic libraries in a web 2 world ... This is a blog about Information Professional stuff, library marketing and advocacy, tech trends, and the odd how-to-guide on various platforms and bits of software.
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Thing 16 – Advocacy » Bear Bahoochie

Thing 16 – Advocacy » Bear Bahoochie | Skolbiblioteket och lärande | Scoop.it
The library twitter feed, Tumblr blog and Library Blog all give me the chance to share what is going on and share tne non-bun wearing vision of school librarianship. Plus my fellow school librarians are pulling a document to ...

Via Karen Bonanno
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CILIP | School libraries advocacy resources

Further information including advocacy resources, policy statements, consultation responses and links to other organisations.
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Rescooped by Margareta from #Marknadsföring
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#Google, LinkedIn, Facebook, Twitter m fl bör vara en integrerad del av din #marknadsföringsstrategi

#Google, LinkedIn, Facebook, Twitter m fl bör vara en integrerad del av din #marknadsföringsstrategi | Skolbiblioteket och lärande | Scoop.it
Många företag, organisationer och privatpersoner börjar inse att sociala medier bör vara en integrerad del av deras marknadsföringsstrategi. Många fortsätter ändå att göra vad de brukar...

Via Patricia Mellin, AnnA Lundgren
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