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There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.
People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.
"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us.""In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”."Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."
Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?
This is alarming. We, as Teacher Librarians, need to be aware of the ramifications of this.
My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."
This article was an eye opener for me. I had never questioned Google before.