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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence | Skolbiblioteket och lärande | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.

Via Tom D'Amico (@TDOttawa) , Gert Nilsson
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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | Skolbiblioteket och lärande | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...


Via Martin Gysler
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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | Skolbiblioteket och lärande | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 


Via Martin Gysler
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