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Improving Your Medical Practice's Web Presence

Improving Your Medical Practice's Web Presence | Health, well being | Scoop.it

When it comes to online marketing, we hear one question from physicians and practice managers again and again: “How do I improve my web presence?” It’s a great question, as McKinsey reports that SMEs with a strong presence online typically experience growth twice as quickly as those without. But before you can actually increase your web presence, you need to define what “web presence” actually means — a task not quite as simple as it may sound.

While it’s often defined as a practice’s total online real estate — web site, social media accounts, blogs, etc. — a more actionable definition is comprehensive online visibility. Are you featured prominently in search results and local directories? Do you see strong engagement from ads and social media marketing? And perhaps most importantly, are you creating the most frictionless path to your website for the largest possible number of prospective patients?

And that’s why web presence is so tricky. It’s more about accuracy, efficiency, and location than sheer size of effort, and that requires the successful management of a variety of channels simultaneously. But when you present your content to the right audiences at the right times, your practice won’t go unnoticed. 

Get Your Message Seen: Search and Social

According to Google, 77% of patients use search before booking an appointment. When a health-related search is made — “local ear doctor,” for instance — your practice needs to be at the top of the list to gain maximal exposure. The easiest way to improve your search engine visibility is with paid search, also known as pay-per-click (PPC) advertising, which uses Google AdWords campaigns to target prospective patient groups by search queries, keywords, location, and a number of other variables. 

However, medical practices should also practice search engine optimization (SEO) strategies. Usually, this involves populating your website with topical and targeted content (often in the form of a blog), which will also boost your organic search rankings over time and contribute to your reputation as a credible and trusted source for health-related information. 

Social media is also playing an increasingly important role in your healthcare’s web presence and online visibility: according to PwC, 61% of consumers and 90% of 18-24 year-olds trust social media information posted by healthcare providers. Indeed, 74% rely on it for purchasing decisions. Facebook advertising is generally the most cost-effective way to reach those potential patients, as its targeting abilities far surpass those of any other social channel (especially for mobile users). For medical marketers, rolling out a variety of Facebook ads is easy, and its analytics suite makes it simple to continually optimize messaging.

Make sure you also create a Google+ business page and verify your listing with Google. This is a necessary step if you want your medical practice to appear in Google Maps search results.

Ensure Accuracy and Consistency of Information

At the same time, you need to ensure that each of your listings displays accurate and up-to-date information, especially when it comes to names, addresses, and phone numbers. This includes the usual places — on your website, social media accounts, and paid search messaging — but don’t forget to update online and local directories as well, such as Google My Business API, Yelp, Yahoo Local, and Angie’s List. It never hurts to encourage satisfied patients to leave positive reviews, as long as you’re not actively soliciting them. You can also remove negative Yelp reviews if they violate terms of service or inaccurately depict your services.

This is important, because not only do patients frequently peruse such sites when seeking care — 88% of consumers trust reviews as much as personal recommendations — but Google indexes these sites such that more highly-rated practices receive more favorable search rankings. If incorrect information is tainting your practice’s online reputation, you may simply not appear in patient’s searches.

Growing a medical practice’s web presence is an ever-evolving process, and your methods should keep pace with changing online best practices. However, the goal should always be to first identify where your presence would have the biggest impact online, and then test and optimize your content strategy for that audience segment. Web presence will likely mean something slightly different for every practice, but success means capitalizing on those differences to differentiate yourself from the competition.


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Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi

Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi | Health, well being | Scoop.it
Dermal fillers for acne scars, Dermal fillers side effects, Types of dermal fillers
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Everything about Dermal fillers
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Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi

Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi | Health, well being | Scoop.it
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Cosmetic Dermatology in Delhi

Cosmetic Dermatology in Delhi | Health, well being | Scoop.it
Clinic Dermatech is committed to offer complete skin care assistance with utmost concern and professional guidance. Clinic Dermatech Provides Skin Care, Beauty, ACNE Treatment, Tatto Removal, Skin Laser Treatments in Delhi, Defence Colony, Greater Kailash, Gurgaon, Model Town, Preet Vihar, Rajouri Garden, Noida, Vasant Vihar.
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Clinic Dermatech is leading  cosmetic dermatology and skin clinic in delhi has been again awarded for number one performer for Botox in north India.

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Cosmetic dermatology in Delhi

Cosmetic dermatology in Delhi | Health, well being | Scoop.it
Clinic Dermatech is Indias leading chain of technology based beauty and skin care clinic in Delhi NCR. With services backed by experienced doctors and therapists, the brand has been awarded the best skin care clinic in Delhi NCR by Big Research, WorldWide Achievers & Brands Academy within a span of last 2 years. Clinic Dermatech offers dedicated services for hair reduction, Body shaping, Anti aging and skin care.
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Clinic Dermatech one of the best Cosmetic Dermatology in Delhi, Gurgaon and Noida providing skin care service. Anti aging treatments, hair care services, permanent laser hair reduction and body shaping services.

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Laser Hair Removal in Gurgaon

Laser Hair Removal in Gurgaon | Health, well being | Scoop.it

Clinic Dermatech provides relief from waxing, tweezing and shaving unwanted hair by offering Laser Hair Removal, Permanent Hair Reduction in Delhi, Body Hair Removal, Unwanted Hair Removal in Delhi, Defence Colony, Greater Kailash, Gurgaon, Model Town, Preet Vihar, Rajouri Garden, Noida, Vasant Vihar.

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Clinic Dermatech is leading beauty clinic provides Laser Hair Removal in Gurgaon, Delhi and Noida at affordable and you can get appointment to your nearby location.

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Laser Hair Removal in Gurgaon

Laser Hair Removal in Gurgaon | Health, well being | Scoop.it
Most people do not want to wallow into the depth of highly technical information that explains how laser hair removal treatment works, nor do they want to read the long journals on psychology of skin and hair type.
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Hair loss Treatment In Delhi

Save Your Crown — Your Hair Are you looking for a way to grow your hair back? Perhaps you have been balding for years and have tried every product out in the market, but you cannot seem to find the one that works.

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If you want to grow your hair again that you have lost due to hair loss then you can save your crown and hair by consulting with Clinic Dermatech.

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Permanent Hair Reduction in Delhi

Permanent Hair Reduction in Delhi | Health, well being | Scoop.it
All and sundry wants to see slender and healthy body hair shaft contains the greatest abundance of melanin, Laser Light Cosmetic Dermatology.
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Hair Removal Treatments in Delhi

Hair Removal Treatments in Delhi | Health, well being | Scoop.it
Clinic Dermatech is the exclusive provider of cosmetic dermatology using the latest technologies, most of which have been imported from US and UK. These technologies are used to provide services for hair reduction/ removal, body shaping, anti aging and skin care management.
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 Laser Hair removal treatments in delhi are offered by Clinic Dermatech with flat 51% off on laser hair, body shaping and skin care.

 

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Laser Hair Removal in Noida

Laser Hair Removal in Noida | Health, well being | Scoop.it
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Clinic Dermatech is awarded again for the best skin care clinic in Delhi, Gurgaon and Noida. It also providing latest offers for skin care, body shaping and laser hair removal in noida.

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Permanent Hair Removal in Delhi

Permanent Hair Removal in Delhi | Health, well being | Scoop.it
In the arena of Bipolar Radiofrequency is a new concept, which is used in non-invasive anti cellulite treatment. Power is an efficient and tested treatment
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Permanent Hair Removal in Delhi is provided by Clinic Deramtech at flat 51% off on laser hair removal, body shaping and anti aging.

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Clinic Dermatech - Celebrate Being A Woman This Women's Day!, Business - weSRCH

Healthcare is the only industry where trust takes longer to build and maintaining a winning spree is next to impossible. This is where Clinic Dermatech differs ..., Free Press Release Submission - Clinic Dermatech - Celebrate Being A Woman This Women's Day!, Business - weSRCH.
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Miracle Glow

Miracle Glow | Health, well being | Scoop.it

นี่เป็นคำถามยอดนิยมที่สาว ๆ มักจะทำกัน ใบหน้าที่กระจ่างใส เรียบนียน ไร้จุดด่างดำไม่ใช่เป็นเพียงแค่เป็นรากฐานของความงามเท่าแต่เป็นหัวใจแห่งความงามทั้งปวงด้วย คำแนะนำจากผู้เชี่ยวชาญของเราจะช่วยให้คุณ มีผิวหน้าขาวกระจ่างใส ดูมีออร่า ไร้จุดด่างดำ


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Georgeta Popoiu's curator insight, April 12, 2016 10:41 AM

หลายคนอยากมีผิวหน้ากระจ่างใสแต่กลับเลือกใช้วิธีที่ทำร้ายผิวอย่างไม่ได้ตั้งใจ วิธีหนึ่งที่นิยมทำกันคือ - การใช้ครีมบำรุงผิวที่มีส่วนประกอบของสารเคมีรุนแรงเข้มข้น! สิ่งที่ครีมเช่นนี้จะทิ้งไว้ให้มีเพียงแต่รอยแดง ผื่นแพ้ ผิวแห้งหยาบกร้านและริ้วรอยฝังลึกเท่านั้น

 

ดังนั้น จึงมีความสำคัญมากที่จะเลือกใช้ผลิตภัณฑ์สำหรับผิวหน้าอย่างระมัดระวัง ส่วนผสมต่าง ๆ ควรเป็นสารธรรมชาติที่มีความอ่อนโยนในการผลัดเซลล์ผิว รวมไปถึงผ่านการทดลองทางคลีนิกและได้รับการรับรองว่าปลอดภัยต่อผิว

 

ที่ผ่านมา มีเพียงทางเลือกเดียวของการมีผิวกระจ่างใส เรียบเนียน ไร้จุดด่างดำ คือ การทำศัลยกรรมหรือไม่ก็การทำทรีทเม้นต์ราคาแพงในสถานเสริมความงามเท่านั้น แต่สิ่งที่เกิดขึ้นตอนนี้คือ การปฏิวัติวงการเวชศาสตร์เพื่อความงามด้วยนวัตกรรมใหม่ล่าสุดจนได้ผลิตภัณฑ์ มาส์กหน้าเพื่อความกระจ่างใสจนถึงขีดสุด “Miracle Glow”

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Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi

Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi | Health, well being | Scoop.it
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Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi

Laser Hair Removal in Delhi | Skin Care Clinic | Permanent Hair Reduction in Delhi | Health, well being | Scoop.it
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Skin Care Clinic in Noida

Skin Care Clinic in Noida | Health, well being | Scoop.it
Clinic Dermatech is committed to offer complete skin care assistance with utmost concern and professional guidance. Clinic Dermatech Provides Skin Care, Beauty, ACNE Treatment, Tatto Removal, Skin Laser Treatments in Delhi, Defence Colony, Greater Kailash, Gurgaon, Model Town, Preet Vihar, Rajouri Garden, Noida, Vasant Vihar.
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Clinic Dermatech offers best skin care treatment in Noida, Delhi and Gurgaon. It have been again awarded for Botox and filler procedure's number one performer in North India.

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Skin Care Clinic

Skin Care Clinic | Health, well being | Scoop.it

In a world where our lives are constantly in the spotlight, looking good has become absolutely imperative. For women and men alike, now there are many additional responsibilities along with a constant lack of time. In addition to this, factors like pollution and stress too, play havoc with the skin.

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Clinic Dermatech, one of the leading chains of Skin care clinic in North India, has just launched the Cell Renewal Face Therapy, which promises to nourish and rejuvenate your skin to help reverse the signs of ageing.

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Body Shaping Clinic in Gurgaon

Body Shaping Clinic in Gurgaon | Health, well being | Scoop.it
Clinic Dermatech provides specialized non surgical body shaping in delhi. Clinic Dermatech offers a complete 360° Science of Body Shaping treatments for weight loss. Location – Delh, Defence Colony, Greater Kailash, Gurgaon, Model Town, Preet Vihar, Rajouri Garden, Noida, Vasant Vihar.
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Clinic Dermatech is one of the best body shaping clinic in gurgaon, delhi and noida and provides client satisfactory results.

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Laser Hair Removal in Gurgaon

Laser Hair Removal in Gurgaon | Health, well being | Scoop.it
In the arena of Bipolar Radiofrequency is a new concept, which is used in non-invasive anti cellulite treatment. Power is an efficient and tested treatment
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Clinic Dermatech is offering free trails on laser hair removal in Gurgaon, Noida and delhi for limited period. And get an appointment to your nearby location.

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Skin Care Clinic In Delhi

Skin Care Clinic In Delhi | Health, well being | Scoop.it
The hard reality of life is that like time, it keeps on ticking, and that in terms of a human life means that we keep ageing. Now although we can’t stop the ageing process, we can definitely put some efforts towards ensuring that age doesn t start showing on our face and skin.
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Cosmetic Dermatology in Delhi

Cosmetic Dermatology in Delhi | Health, well being | Scoop.it
The hard reality of life is that like time, it keeps on ticking, and that in terms of a human life means that we keep ageing. Now although we can’t stop the ageing process, we can definitely put some efforts towards ensuring that age doesn t start showing on our face and skin.
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Clinic Dermatech is a Cosmetic Dermatology in Delhi offering a wide of ciel products for skin care, hair care, anti aging.

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Skin Care Clinic in Delhi

Skin Care Clinic in Delhi | Health, well being | Scoop.it
Health is precious than anything else in the world so it's rather mandatory to find out a right beauty clinic like Clinicdermatech.
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Clinic Dermatech provides treatments for blemishes, and provides skin care treatments in delhi to get healthy and glowing skin.

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Laser Hair Removal in Gurgaon

Laser Hair Removal in Gurgaon | Health, well being | Scoop.it
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Clinic Dermatech Offers Laser Hair Removal services in Gurgaon with latest offers of flat 51% off on Permanent Hair Removal in Gurgaon, Delhi and Noida.

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Laser Hair Removal in Gurgaon

Laser Hair Removal in Gurgaon | Health, well being | Scoop.it
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The hair follicle is in one of 3 stages of growth at any given time. So to get rid from unwanted hair from your body; book an  appointment with Clinic Dermatech is permanent Laser Hair Removal clinic in Gurgaon.

Get appointment with us by visiting www.clinicdermatech.com

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