Brother Could You Spare a Pint? Redesigning Blood Donation
How can the experience of blood donation be redesigned? In the U.K., where I live, only 4 percent of eligible people donate, despite great need. For our final project in ‘Innovation Design Engineering,' a double graduate degree at The Royal College of Art and Imperial College London, Dan McLaughlin, James Wright, Zhanling Feng and I embarked on a mission to re-imagine the future of mobile blood donation in the U.K. and subsequently the WORLD.