The “how to use social media to sell millions of your books” post is a staple amongst self-publishing bloggers. Mostly they are laundry lists of Things You Should Be Doing, as if all anyone needs is a checklist of things to tick off.
But here’s the rub: Social media doesn’t work like that, and neither does book marketing. It’s not about how many tasks you can tick off your to do list but about nurturing your following and making sure they feel valued. It’s about finding a place for yourself online where you’re comfortable enough to want to stay and interact with people. It’s about creating community, relationships and loyalty.
So here’s a more realistic guide to social media, based on my own 11 years of blogging and nine years of working as a social media consultant.