What Do You Do with Social Media Content During a Tragedy?There Is No One Answer
By Mike Brown
Any time we have an all eyes on the news tragedy, there is a question about what brands should do with their social media content:
-Do you act like major networks and news programs and start exclusively sharing updates and (second hand) news about the tragedy?
-Do you act like a cable network and keep up with whatever social media content was already planned, irrespective of the news?
-Do you go completely dark out of respect for the tragedy and its victims?