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5 Ways To Write Super Sticky Content

5 Ways To Write Super Sticky Content | Sizzlin' News | Scoop.it
If you are creating content as part of your online marketing campaign, then your ultimate goal should be to create "sticky content."
Sharla Shults's insight:

What exactly IS sticky content? Basically, sticky content is the type of content that is so GOOD that it brings readers back and back again. It “sticks” in their minds and they remember it right when they need it.

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What You Need To Know About Facebook Likes Versus Facebook Engagement

What You Need To Know About Facebook Likes Versus Facebook Engagement | Sizzlin' News | Scoop.it
I made a post in my online mastermind group recently that really got people talking! It had to do with the idea of likes versus true engagement on Facebook Fan Pages. So what do you need to about Facebook likes versus real Facebook engagement?
Sharla Shults's insight:

This is an article published in Dec 2012 but goes right along with the importance of Facebook engagement. Check it out!

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New Smashwords Research Helps Authors and Publishers Sell More Ebooks

New Smashwords Research Helps Authors and Publishers Sell More Ebooks | Sizzlin' News | Scoop.it
Don't let data-driven decision-making cause you to make stupid decisions.

 

Last year at the 2012 RT Booklovers in Chicago, I released a first-of-its-kind study that analyzed sales data for self-published ebooks. Our goal was to identify potential factors that could help authors sell more ebooks.

Two weeks ago at the 2013 RT Booklovers convention in Kansas City, I shared new, updated data in a session titled, Money, Money, Money -- Facts & Figures for Financial Payoff.

Some of the results were surprising, some were silly, and some I expect will help authors and publishers make their ebooks more appealing to consumers

Sharla Shults's insight:

I haven't ventured into Smashwords but from the sound of thie article, I may be missing out!

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How To Grow Your Social Media Relationships with Storytelling

How To Grow Your Social Media Relationships with Storytelling | Sizzlin' News | Scoop.it

Storytelling...Tell the story of your brand -- how you began, about the struggles and triumphs you've had, and how they've affected what your principles & philosophies are now.

Sharla Shults's insight:

Capture your audience with a story and then continue to tell that story through the content that you post on your social media platforms, blogs, and articles.

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Logos and Brand Guidelines

Logos and Brand Guidelines | Sizzlin' News | Scoop.it

Pinterest’s marks include the Pinterest name, logos, graphics, and any other word, phrase, image or other designation that identifies Pinterest as the source or origin of any product or service.

Sharla Shults's insight:

Today's article from Kim Garst shares the Pinterest changes and what they mean.

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The Number One Blogging Mistake

The Number One Blogging Mistake | Sizzlin' News | Scoop.it
I read several blogs including John Morrow at Guest Blogging, Copyblogger with several authors and Annabel Candy at Successful Blogging. They share amazing content and I encourage you to visit and ...
Sharla Shults's insight:

The truth being said in one little word!

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Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Jeffbullas's Blog | Sizzlin' News | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.

 

It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users.

Sharla Shults's insight:

Avoid the 'OOPS!' by not making major mistakes on your usage of Linkedin.

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LinkedIn: Unlock Your Potential on the World's Largest Business Network - Social Media & Corporate Branding Strategist, Business Coach, Social Media Training, Social Media Speaker | KimGarst.com

LinkedIn: Unlock Your Potential on the World's Largest Business Network - Social Media & Corporate Branding Strategist, Business Coach, Social Media Training, Social Media Speaker | KimGarst.com | Sizzlin' News | Scoop.it

“It isn’t just what you know, and it isn’t just who you know. It’s actually who you know, who knows you, and what you do for a living.” - Bob Burg

 

Making connections with collaborators and joint ventures has never been easier — thanks to LinkedIn — the world’s largest business network.

 

LinkedIn is a great starting point for a brand or business because it is very clear what the intentions are of the social media platform — to connect people professionally. The lines for Facebook and Twitter are not as clear as to what your personal and professional image should be. LinkedIn is a powerful tool when it comes to seeking out potential employees, searching for a dream job, and expanding your network. Its abilities far surpass any online job board in all of these areas.

 

There are ways that you can take this professional platform up a notch and completely unlock your potential: [Go to the article for MORE...)

Sharla Shults's insight:

If you have not already connected with Linkedin, do it today and use LinkedIn to advance your brand and/or business.

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39 Unforgettable Moments in Tech Startup History

39 Unforgettable Moments in Tech Startup History | Sizzlin' News | Scoop.it
From acquisitions and pivots to expansion and revenues, we gathered 39 of the most epic startup milestones.
Sharla Shults's insight:

Facebook made history in October 2012, announcing it had reached 1 billion active users, 140.3 billion friend connections, 1.13 trillion Likes and 219 billion shared photos. If $1 billion is cool, what's 1 billion users?

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5 Pillars To Creating Wildfire Guerrilla Marketing Ideas For Small Businesses

5 Pillars To Creating Wildfire Guerrilla Marketing Ideas For Small Businesses | Sizzlin' News | Scoop.it

While we’re huge advocates of inbound marketing, just because you’re a small business with a limited budget doesn’t mean you can’t play the offline advertising game. In fact, some of the best inbound strategies have started from offline grassroots campaigns. There’s no limit to the number of guerrilla marketing ideas for small businesses that you can try. But why go guerrilla?

Sharla Shults's insight:

Check out the 5 pillars you need to create a wildfire marketing campaign.

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Sharla Shults's comment, June 24, 2013 4:09 PM
Creativity here is beyond words! Remarkable ideas generated Creativity here is beyond words! Remarkable ideas generated within real-life events...brilliant!
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9 Ways To Get More Engagement On Your Facebook Photos

9 Ways To Get More Engagement On Your Facebook Photos | Sizzlin' News | Scoop.it
Facebook photos are more than photos. They are opportunities to engage your audience, build a better brand and connect with your customers.
Sharla Shults's insight:

It's all about engagement...need some help? Check out these tips to make the engagement on your Facebook photos soar!

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Between Business and Family: Living Your Priorities

Between Business and Family: Living Your Priorities | Sizzlin' News | Scoop.it
It’s possible to have both, but somewhere between business and family the priorities aren’t connecting.
Sharla Shults's insight:

Get rid of the vague sense of guilt by telling yourself the truth about your calendar. Decide what is really important to you, then actually do it. It’s so simple you’ll wonder why you didn’t think of it before. When your calendar and your priorities are a good match, you’re on your way to that life you dream of.

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Changes to Pinterest Contest Guidelines

Changes to Pinterest Contest Guidelines | Sizzlin' News | Scoop.it
Pinterest has changed its contest guidelines. Kim Garst shares the Do's and Don'ts of the new rules to help you make sure your contest is up to snuff.
Sharla Shults's insight:

Pinterest has made a change that once again makes it stand out as being different from other social platforms while at the same time reinforces its original purpose: bringing out the creativity in all of us.

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How to Launch a Successful Facebook Contest

How to Launch a Successful Facebook Contest | Sizzlin' News | Scoop.it
Facebook contests have rules that many people don't know about -- and running a contest that doesn't comply with Facebook's rules could get you banned.
Sharla Shults's insight:

The point of this article: Letting you know the 'other' rules you might not know about!

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Avoid Vanity Metrics – 4 Things Every Business Owner Must Track Using Twitter - Spokal

Avoid Vanity Metrics – 4 Things Every Business Owner Must Track Using Twitter - Spokal | Sizzlin' News | Scoop.it

You track the obvious using Twitter: how many followers you have, how many times you’re getting retweeted and how many of your tweets are being favourited.

 

But it’s easy to get distracted by vanity metrics, which are highly visible metrics that are easy to track but don’t indicate real value.

Community isn’t about size – it’s about the strength of the tribe.

Here are 4 things every small business owner should track using Twitter to avoid vanity and grow a strong community.

Sharla Shults's insight:

Follow Spokal @getspokal on Twitter for the latest information on content marketing automation and lead nurturing platform for small business owners, bloggers, and Wordpress lovers.

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10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog

10 Powerful Tips to Increase Fan Engagement on Facebook | Jeffbullas's Blog | Sizzlin' News | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.
Sharla Shults's insight:

Just a few more tips to keep everything simple! Focus on quality, not quantity!

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10 Steps to Developing A Niche Following on Google Plus

10 Steps to Developing A Niche Following on Google Plus | Sizzlin' News | Scoop.it

Do you want to get a head start on the untapped market of Google Plus for your business?

 

Google Plus has an audience of more than 500 million users, and uses what you share on it to impact your companies search results. It’s not rocket science to see that you should be a part of what’s going on sooner rather than later.

 

This article presents 10 Steps to get the jump ahead of your competition on Google Plus.

 

Sharla Shults's insight:

If you are in it, why not learn how to use it?

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