SIU College of Business
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The 25 Most Influential Business Management Books - TIME

The 25 Most Influential Business Management Books - TIME | SIU College of Business | Scoop.it
There's never a shortage of new books about how to be more effective in business. Most of them are forgettable, but here are 25 that changed the way we think about management — from the iconic...
ChristieMitchell's insight:

Recommended reading for my College of Business students - after they finish their homework of course!  There are a few on here that I haven't read yet; I am adding them to my list. 

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Sir Ken Robinson On Discovering Your Passions | NPR OnPoint

Sir Ken Robinson On Discovering Your Passions | NPR OnPoint | SIU College of Business | Scoop.it

Interview with Tom Ashbrook

 

How education is jeopardizing creativity:

 

"I’m not blaming teachers for it. I’m not blaming school principals for it. I’ve worked in education my whole life and I work a lot with teachers in schools and I know they’re as concerned about this as I am and everbody else is. I think it’s to do with this culture of standardization. There is a view that the way we improve education is to make it more and more standardized. Many people in schools — particularly in this country, I’d say — are laboring under this sort of dead culture of continuous testing. And one of the results of it has been to reduce the curriculum, to narrow it. So a lot of the things that people, who may be be in their 40s or 50s, will remember from school — things like band and orchestra, putting on plays, lots of interesting after school activities — a lot of those things are being pushed out by this culture of standardized testing. It’s all done with an honorable purpose, I think — the intention is to raise standards, but the irony is it’s really not doing it. And more and more kids are pulling out of school. There’s more and more teachers, I feel, demoralized by it. And I know parents are very concerned about it too."

 

“While Shanghai is trying to be like America, America is trying to be more like China.” 


Via Jim Lerman, Dennis T OConnor
ChristieMitchell's insight:

elieve children benefit from all types of education including art, music, and foreign language...not just math, reading, and science.  The jobs of the future are going to require a lot more creativity than what we are accustomed to.  CM

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Pamela D Lloyd's curator insight, June 25, 2013 3:21 PM

The primary focus of education should be helping children to reach their full potential. That can't be done through standardization, because kids don't come in standard packages; it can only happen when we recognize that we need to meet each child's needs.

 

Standards have their place, but only with respect to the quality of what we offer to children and in ensuring that every child is offered the best possible education. Standards that restrict children's opportunities and growth need to be eliminated and replaced with an approach that enriches the educational environment for everyone.

Sally McKittrick's curator insight, June 27, 2013 8:01 AM

Ken has helped me find my element, I only hope my children will benefit from his education revoulution 

Ken Morrison's curator insight, June 27, 2013 7:52 PM


"If we design a life, you can redesign it"  Here is another inspiring conversation with Sir Ken Robinson

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Class of 2013: Four Things You Must Unlearn Immediately

Class of 2013: Four Things You Must Unlearn Immediately | SIU College of Business | Scoop.it
I learned a lot in college, not all of it right. Here are some things you learn in college that I had to unlearn to be successful at work.1. The longer the paper, the more you knowI was assigned many

Via Kasandrea Sereno
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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | SIU College of Business | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database. This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers. But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer.... Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 16, 2013 3:01 PM

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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Guerrilla Marketing - Coca-Cola Dancing Vending Machine

Coca-Cola company has done it again. We've all seen the famous 'Happiness Vending Machine' where students were awarded free Coke with an added twist. This un... (Shared from my marketing class today! Hey, guerilla marketing works #hatetoloveit?
ChristieMitchell's insight:

Guerilla Marketing- a great way to have some fun and get attention for your brand! 

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What Your Email Says About Your Brand

What Your Email Says About Your Brand | SIU College of Business | Scoop.it

Do you cringe when you see a Hotmail address? Laugh at terrible email signatures? It's time to take a closer look at email as a branding opportunity; here are some of the best and the worst.

ChristieMitchell's insight:

To learn more about marketing yourself and making the transition from education to the workforce, visit the Marketing U Seminar (for SIU students only) this Thursday at the Student Center.  For more information visit http://business.siu.edu/ or contact Dr. Cheryl Burke Jarvis at cbjarvis@business.siu.edu 

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Saying NO While Advancing Your Career

Saying NO While Advancing Your Career | SIU College of Business | Scoop.it
We work to live, to make money and in turn, provide a standard of living for ourselves or our family. A career plays a big role in this. Here are five killer ways to advance your career and achieve the life you've always wanted.
ChristieMitchell's insight:

Not always easy to do, but these are skills all professionals need to learn!

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Can You Really Improve Your Emotional Intelligence?

Can You Really Improve Your Emotional Intelligence? | SIU College of Business | Scoop.it

Who wouldn't want a higher level of emotional intelligence? Studies have shown that a high emotional quotient (or EQ) boosts career success, entrepreneurial potential, leadership talent, health, relationship satisfaction, humor, and happiness. It is also the best antidote to work stress and it matters in every job — because all jobs involve dealing with people, and people with higher EQ are more rewarding to deal with.


Via Roger Francis
ChristieMitchell's insight:

Many times new employees or graduates get advice such as "be more of a team player" or "you need to handle yourself better in meetings."   It is harder to coach someone through these types of soft skills.  It often requires the employee to do some self-coaching.  Studies show that it can be done and it is well worth the effort!

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I Graduated, Now What? 4 Tips For New Job Seekers

I Graduated, Now What? 4 Tips For New Job Seekers | SIU College of Business | Scoop.it
What to do after graduating college? Look for a job seems like the obvious answer - but it's hard! Here are some tips for new job seekers.

Via Dinamika SOE
ChristieMitchell's insight:

Don't forget, the job placement center is still here to help!

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Applying Five PR Skills to Move Up the Ladder | PAN Communications prSPEAK

Applying Five PR Skills to Move Up the Ladder | PAN Communications prSPEAK | SIU College of Business | Scoop.it
Kyla Ruane discusses how applying PR concepts to your everyday activity can lead to a quicker promotion.
ChristieMitchell's insight:

Never stop marketing yourself!

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50 Personal Finance Facts Every New Grad Should Know - BachelorsDegreeOnline.com

50 Personal Finance Facts Every New Grad Should Know - BachelorsDegreeOnline.com | SIU College of Business | Scoop.it
Those just entering the real world have every right to feel a little overwhelmed and perhaps under-prepared when it comes to managing money. (50 great financial tips for current (or soon to be) graduating seniors.
ChristieMitchell's insight:

SIU Students...Visit the Marketing U Seminar today at the SIU Student Center Ballrooms for more information on this topic and many more.  Presentations start at 1:00, 2:00, and 3:00.  All attendees are invited to a Networking Mixer at 4:00 pm in the SIU Student Center's Old Main Lounge.  See ya there! 

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